With a majority of teams still working remotely, it can sometimes feel like we spend more time in meetings than ever! Meetings can be great tools and are most effective when you need to bring multiple people together. However, it’s easy to get bogged down with unnecessary or drawn-out meetings simply because it’s the norm in today’s remote environment. Implementing …
One of the first things you learn from the marketing industry is the art of adapting to changing trends, and Michigan Creative is full of professional adapters. Every day we meet with clients who need our help finding real solutions to the problems stopping them from growing in their respective industries. We are avid problem solvers. No matter the business, …
Exceptional marketing takes time, money, and hard work, so you want to get it right. Luckily, following an intentional process can increase your chances of marketing success. Here are four steps to include in your marketing strategy to make sure you get it right: Master Your Message: Great marketing can allow thousands of potential clients to see your message, so …
Just as you can stretch yourself too thin with work, activities, and interests, you can do the same with your marketing. Now you want your marketing efforts to cross-channel and integrate with one another. However, you don’t want so many things in the works that nothing gets done. See where we’re going with this? A plan can lose effectiveness when …
Have you ever heard of an onliness statement? Once you learn what it is, you’ll understand why everyone could benefit from having one. Think of an onliness statement as a pitch that answers: the who, what, where, when, and why of your business. It not only tells your customers who you are, but it also gives your employees a clear …
Creating your brand is one of the most important steps in defining your business identity. The stronger and more recognizable your brand, the more likely you can achieve your goals and succeed. At Michigan Creative, we strive to make you think about your business in a new light when developing anything branding related. Here are some of the steps we …
At Michigan Creative, we pride ourselves on being a marketing agency that finds solutions. Our team believes that for every problem, there is a solution to solve it. We not only help businesses find solutions for their company, but we help them find solutions for their clients or customers too. How exactly do we do this? What does this process …
When it comes down to it, messaging and branding can make or break a business. You can have one of the best businesses in the nation, but if your messaging and branding aren’t correct, how will they know? Whether you are a small business just starting out or you’ve been around for 100 years, your brand and the messaging that …
Have you ever gone grocery shopping without the list of specific ingredients and items you needed? The trip probably took twice as long as you expected, and you walked out having spent money on things you didn’t even need. In everything you do, whether it’s in your personal life or business, a plan always helps. A plan is where your …
Content and design go hand in hand. While it’s easy to focus solely on creating quality content, expert design elements elevate content and take it from good to great. Web Design Good web design is essential to maintaining a functional and visually appealing website. A poorly designed website can make content difficult to find, read, and comprehend. Website visitors should …
