Branding has evolved just as much as marketing has evolved. Your brand is best described as reputation through familiarity; when someone glances at your logo from across the street, their mind jumps to any number of experiences. Your goal is to develop a brand where a glance is all it takes to communicate what doesn’t need to be said. Because …
Content marketing takes strategy, but it can be difficult to articulate. We often look back to experience or bounce around ideas in groups to discover the best way to go about our actions. Here are six areas you don’t want your content or content strategy to lack in. Instead of thinking about content marketing directly, let’s consider what you want …
As many of our clients know, here at Michigan Creative we hold our standards high, while our environment remains relaxed. Our CEO Brian Town and COO Melissa Meschke have created an incredibly laid back culture, which inspires and motivates its workers. Michigan Creative trusts their staff and holds them accountable for the work they produce, while encouraging them to work …
Tips For Graphic Design Do you think you have what it takes to create awesome designs and graphics? You would be surprised at the amount that you could do with just knowing a few tips and tricks. Spending some time on creating attractive graphic design will help your business appear more professional and aesthetically pleasing to your audience. All it …
When you think of the word strategy, your mind may jump to any number of images, everything from a sport to war. The common link for these images is a goal that requires critical thinking, and there may be certain risks involved if you don’t achieve your ends. For a game of chess it may mean a captured king, but …
As of April 2015, 60% of American adults own a smartphone or tablet. The majority of smartphone users of various age groups use their mobile devices to research, shop, or use social networking for personal purposes over the Internet. It is clear that the modern-day consumer doesn’t rely on a desktop to access the Internet anymore, but why does this …
Not Just the Logo: According to the American Marketing Association, brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” With this definition in mind, a business can not simply consider a cool logo as their entire branding image, brands are a way of …
Would you be surprised to know that YouTube is the second largest search engine on the internet? Although it is not a web search engine like Google or Bing, people are using it in the same way. They want quick access to easily digestible, entertaining, and useful information. Video is becoming the most efficient way to achieve that. There are …
As a business, you’ve probably come across the term ‘marketing automation’ and found yourself wondering the exact meaning. Today we’re going to go beyond the basics of marketing automation and share a few ways to help your business. What is marketing automation exactly? Marketing automation refers to the technology that allows companies to streamline, automate, and measure marketing tasks, in …
