Consumers no longer want to be sold something; they want to buy it. They want to engage, explore and reach an informed opinion, not be told of one. This nuance describes both the value of content marketing and why it’s a healthy habit to help businesses prosper. What Is Content Marketing? Content marketing is a strategic approach designed to create …
Isn’t April 21 just a regular Tuesday? Not according to Google. In an official release from Google back in February, they stated the following: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, …
Contact: Melissa Meschke Cell: 262 689 2089 Email: melissa@michigancreative.com UZOOM MEDIA AND MICHIGAN CREATIVE UNITE TO CREATE PREMIER AGENCY February 19, 2015 Lansing, MI-UZoom Media and Michigan Creative announced today that they will enter into a definitive merger agreement to diversify and enhance their service offerings under the brand of Michigan Creative on March 5, 2015. The combined company will …
I like blogging for Michigan Creative, and I try to do it at least once a week. Brian, on the other hand, doesn’t blog quite so much. I can’t say I blame him, though. Between all of the meetings he’s always running off to and everything else that comes along with running the company, blogging can’t exactly be at the …
Now that is a fancy title. We are no longer a start up??? (read like Ron Burgundy..”I’m Ron Burgundy?”) Or are we? People have told me that if we make it past the first year, you are doing pretty good. People have also said that about the third year, and the fifth, and so on. I still consider us a …
I can’t say that I really listen to OK Go, but I can say that I absolutely love their new music video for “I Won’t Let You Down” – it’s awesome. I thought it was cool that they were riding/dancing around on those little Honda scooters (The Honda UNI-CUB, to be exact) right from the beginning, but then you realize …
It’s easy to upload your videos to YouTube, but it’s what needs to happen after the initial uploading that can be difficult. Viewbix blog says that there are “more than 100 hours of video uploaded per minute” so, naturally, “it can be hard to make an impact on the world’s second biggest search engine.” Luckily, with a little time and …
About this time last year, the Apple world was anxiously awaiting the release of iOS7 – the most dramatic change yet in iOS software from Apple. People spent hours trying to get themselves in the queue to update their iPhones and even longer waiting for the new update to complete installation. With huge changes in layout, appearance and functionality, …
I’ve written countless blog posts on why your business needs video, how your business should use video, how to make good videos, etc… You know, all of the important video topics. But I was thinking – There are so many infographics out there, and so many of them are about these exact same topics – I’ve said over and over …
We’ve all had those days at the office that we just can’t seem to get anything done, no matter how hard we try. We know we have work to do, but sometimes it’s hard to get yourself to focus. There are a LOT of tips and tricks out there on how to be more productive at work, but I wanted …
