Michigan Creative provides expert services to help Michigan’s economy prosper; we work with clients to transform their marketing efforts into Marketing Machines, something that works for them 24/7. When an organization says it’s purpose is to add value to its community, the work culture shouldn’t be the average office shift, which it definitely is not here at Michigan Creative. I’ve …
A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …
As a startup, you are probably aware that marketing is important in order to gain more exposure for your brand, product, or company. In the rapidly growing and advancing digital era, content marketing has become more relevant in order to draw in customers, clients, and visitors over a variety of platforms. Content marketing is a strategic marketing approach focused on …
When is the last time your business’s website got an overhaul? If not recently, you should get on that! Many businesses overlook the importance of having a presence on the internet. But what they aren’t realizing is how relevant the internet is becoming when it comes to business and customer relationships. While it still is possible to utilize the classic …
Did you know that if a goldfish and a person watch the same video, the goldfish may watch for longer? The average human attention span is about eight seconds, and it speaks to the importance of quality content. Thanks to platforms like Youtube which allow their roughly one billion users to createas well as engage, people are critics more than ever. No audience will tough out 5 …
Many bloggers out there ranging from housewives to business owners often ask themselves, “ how do I grow my blog?” The best advice I could give is to stay with it; you don’t want your blog posts to slip, just because you’re in the process of building a following. I am going to share with you the inside tips …
When you think of any brand, what is the first thing that pops into your head? Probably their logo, right? Then it’s certainly doing its job. Creating a logo for your brand is one of the most important things you can do. It establishes a visual connection and makes your brand more relevant and recognizable. When creating a logo, there …
First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …
The trouble with creating video content is getting it out there for people to see. There is an abundance of content out there, so how do you market your video blog? How do you get people to choose yours over somebody else’s? With a little planning and strategy you can set your video blog up to gain some starting views …
According to the 2014 Social Media Marketing Industry Report; 92% of all marketers indicated their social media use generated more exposure, 80% of marketers reported that social media increased traffic to their business, and 72% used social media to develop loyal fans. We notice that social media marketing is a fantastic way to gain more exposure, but how can you …
