Everybody knows that a testimonial can work wonders for acquiring new business, but anyone who has seen their fair share of late night infomercials would agree that they often seem overly scripted and forced. Through conventional media outlets, such as TV and radio, testimonials lose a lot of credibility because the audience does not have an opportunity to challenge what …
With the holiday season quickly approaching, what is your small business doing to prepare? Check out these 5 quick tips to help your business be on the nice list! Start working on your campaign now. Have you turned on the TV since Halloween? I’d say a good majority of the commercials deal with the holiday season. People are shopping earlier …
Along with the rapid growth of technology and contemporary art, competitions between tops brands are kind of fierce. The marketers work with artists and come out with extraordinary ideas and features to suppress other brands. Being creative is the key to success here. Recently, a series of pictures designed by a Russian graphic designer has caught my attention. The pictures …
A collection of 10 stupidly clever Halloween puns. You’re Welcome.
Nowadays when social media has been entirely taken to the next level, the Twitter-verse is a blood thirsty arena where small-business and mega corporations battle it out for consumer attention. So how do you level the playing feel to make sure that your business gets a chance and isn’t lost in never ending world of hashtags and twitpics? Here some …
Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …
I have really struggled to create this post. One part of me is trying to analyze this video from a marketing standpoint but the other part of me is trying to analyze this video from an agricultural standpoint. Due to the nature of my blog, I will try to keep this as marketing-focused as possible. I’ll start with why I …
The internet is a wondrous place. You can find almost everything known to mankind and many things that mankind would be better off not knowing. I spend time there now and again, and I’ve noticed that sometimes people get so wrapped up on being part of the internet that they sort of forget how people interact in the real world. …
So, You Want to Make a Movie in Michigan? Well, I just think that’s a great idea! I think it was a better idea a few years ago, but there’s truly no sense dwelling on times past. Returning to the point Luke made last month, Michigan saw a drastic change in film incentives from 2010 to 2011 when the budget …
Typography does more than just communicate messages with words. While the actual content of the copy is the main means of communication, the typography of the copy can be just as significant. Typefaces, fonts, and positioning of letters and words are important elements of typography that allow you to convey emotional messages. Sans Serif & Serif Typefaces Typefaces are especially important. …
