How the Olympics are Winning the Social Media Game

It may seem like every company, brand, or event has a social media presence.  However, many of these profiles seem to exist purely out of obligation and are updated sporadically at best.  On the other hand, some organizations seem to really grasp the purpose of social media and the various platforms. The social media strategy implemented by the International Olympic …

How a Small Facebook Change Could Ruin a Profession

As I’m sure some of you have noticed, Facebook has made some changes to its algorithm. Many users are seeing less “meme-type” content and more “news-type” content. News articles fight for top spot-even over your friend’s posts. This is all well and good and love it or hate it, but the algorithm could completely ruin one profession: social media marketing. In a …

Moving Out and Moving Up

Relocating an entire business, mountains of video equipment and all, definitely doesn’t sound like much fun, right? Well, even though the actual moving process is kind of a pain, it means that your business is doing great! Moving to a new, bigger office is like getting to take over your older siblings bedroom (the bigger one, of course!) when they …

‘Brazillionare’ Takes to Social Media for a Surprising Cause

Brazil’s most eccentric billionaire, Count Chiquinho Scarpa is no stranger to oddity. After the stir he raised when he announced his entire fortune would be willed to his prized cockatoo, you would think that nobody would be surprised by his antics, but his latest stunt has generated quite the buzz in the social media realm. With the idea of death …