Many manufacturing companies don’t think they need to worry about branding and tend to rely on referrals and word of mouth. In reality, the manufacturing industry is extremely competitive. Many manufacturers tend to offer similar products or services, which makes it more important now than ever to focus on branding. Distinguishing your company from competitors will put you in a …
There’s a lot that goes into a brand message. And, it plays a larger role in the success of the overall brand than some are aware. What is a brand message? It is your company’s mission, and values distilled down to a core emotion that will resonate with your audiences on a deeper level. Your brand message should turn strangers …
It’s no secret what having a strong brand can do for your business. Essentially, a brand is what sets you apart from other businesses. Your brand helps you stand out from the competition and leaves an impression on your consumers. Whether you’re a startup or an established business, your brand should reflect who you are as a company. Your brand …
Identifying a business’s core values is fairly easy. Start with your intentions, understand your company’s value, and define from there. Finding a business with team members that implement those values is a bit harder. Core values are generally defined as the principles or beliefs that drive the behaviors of an organization. It’s an essential and guiding force to drive company …
I’ve heard sales defined as the sharing of enthusiasm. To effectively sell ourselves on us, we may need to borrow some of that enthusiasm, from ourselves; but on a day when we were still excited about our dreams, goals, and future. Rekindling our belief in ourselves can be challenging at best; it will involve rehearsing purpose, keeping compassionate records, and …
Brand Standards Guide: What is it? Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …
No, is such a small word in size; but one that carries such power, strategy, and weightiness. No is often one of the first words that we learn as children. No, no, no, said every two year old! What was so easy and simple, now becomes painful to say. We are told not to waste and to hang on …
Video content is easily one of the most exciting digital marketing mediums for businesses of all sizes today, and for good reason. After all, Youtube alone has over a billion users, 85% of Internet users in the The U.S. watch videos online, and a third of all activity online is spent watching video. And several studies have found that marketers …
No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …
Below is the blog we published previously on maximizing graphic design for your business eBook. We still think that you need great imagery when creating an eBook, and utilizing quality stock photos can help you reach that goal. Adding personal touches through Canva or another editing software is just the cherry on top. We were recently contacted by Amos Struck, a …
