Creating a Strong Brand

Creating your brand is one of the most important steps in defining your business identity. The stronger and more recognizable your brand, the more likely you can achieve your goals and succeed. At Michigan Creative, we strive to make you think about your business in a new light when developing anything branding related. Here are some of the steps we …

Buyer Personas: Why You Need Them

Have you ever gone grocery shopping without the list of specific ingredients and items you needed? The trip probably took twice as long as you expected, and you walked out having spent money on things you didn’t even need. In everything you do, whether it’s in your personal life or business, a plan always helps.  A plan is where your …

Strategic Planning for Dominos

Strategic Marketing in 2022

Congrats, entrepreneur! You’ve worked hard to build your brand, and you have a fantastic business to show for it. Just one problem – no one knows about it yet.  Strategic marketing is the difference between standing out from the competition and getting swallowed by it. At Michigan Creative, we pull together many different aspects of strategic marketing into a cohesive …

More Than Marketing

Signs It’s Time For A Brand Refresh

The marketing landscape is forever changing. One day a topic could be trending, and by the next day, society is interested in something new. Learning to survive the changing environment comes from mimicking your target audience. We’ve all heard the new words and catchphrases younger generations always seem to invent, iterations of older definitions to make them more appealing or more …

Brand Strategy At a Glance

Brand Strategy: At a Glance

Your brand strategy is literally one of the most important aspects of your business. Simply put, your brand is that strong, recognizable perception that identifies your company. Your brand has the ability to leave an impression on your customers. It’s what distinguishes your business from your competitors. Now, pair that with a successful launch and thought out strategy and give …

Importance of Branding for Manufacturers

Many manufacturing companies don’t think they need to worry about branding and tend to rely on referrals and word of mouth. In reality, the manufacturing industry is extremely competitive. Many manufacturers tend to offer similar products or services, which makes it more important now than ever to focus on branding. Distinguishing your company from competitors will put you in a …

Brand Messaging that Resonates

There’s a lot that goes into a brand message. And, it plays a larger role in the success of the overall brand than some are aware. What is a brand message? It is your company’s mission, and values distilled down to a core emotion that will resonate with your audiences on a deeper level. Your brand message should turn strangers …