Everybody knows that a testimonial can work wonders for acquiring new business, but anyone who has seen their fair share of late night infomercials would agree that they often seem overly scripted and forced. Through conventional media outlets, such as TV and radio, testimonials lose a lot of credibility because the audience does not have an opportunity to challenge what …
Usually each time I write a new blog I try to decide between video and marketing, so this time I figured I would just combine the two. I mean, it is a pretty big deal! You can use a ton of different methods to market your business, but my personal favorite is video marketing (big surprise!). Whenever I see …
Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …
So, You Want to Make a Movie in Michigan? Well, I just think that’s a great idea! I think it was a better idea a few years ago, but there’s truly no sense dwelling on times past. Returning to the point Luke made last month, Michigan saw a drastic change in film incentives from 2010 to 2011 when the budget …
What a busy winter we’ve had, and as we steamroll right through the third month of the year already, we never stop moving! Where to even begin? Let’s start with the video I wrote about for Red Cedar Cafe. I can’t watch it without wanting to eat all of that yummy food … yes, it smelled just as good as it …
I trained a few people this week on Final Cut Pro X. Here is a quick video about how to save your project and event on an external drive.
Hello, Lansing! Michigan Creative has been full of busy bees as we close the chapter on Summer 2012 and start preparing for fall. With this comes an increase in the traffic and local business profits as the MSU students return, and a few changes in what the heck we’re doing around here. Last week I had a shoot with Red …
Have you heard of a thing called the internet? It’s everywhere. If you haven’t, you should probably Google it. Google is the #1 most visited site in the world, followed closely by Facebook, YouTube, and Yahoo. We don’t think we will surprise you by drawing the connection between search engines, videos, and social media. What this means for you is …
After 20 years in video production, I decided to go out on my own and start a full service marketing company. With all the new ideas and marketing tools I knew I had to learn, apply, and be able to provide for our clients, I was worried that my passion, film, may take a back seat. I always have wanted …
