Getting a message across to people is usually performed by verbally speaking or in written format. As the world changes, however, we must also evolve as learners. Since everything is communicated in a fast-pace manner on social media, it’s time to begin using your visual skills to help get your message across to your audience. A perfect example is Facebook. …
Video, film, and back to my creative roots… So in year three of our marketing company in Lansing, after the transition from the TIC in East Lansing to the NEO Center in Lansing, we have grown significantly and we are producing great content, website, and brand identities for our clients. However, at times, I feel like I have lost some …
For quite a while now we’ve been wanting to showcase Michigan Creative, our staff, and what we can do in a creative, entertaining way. There are only so many different promo-type videos that you can make to get your brand out there, while also keeping viewers’ attention. So, we decided to start making an internal videos series, kind of along …
It has been quite a while since my last blog post, but yesterday I was truly touched by a video I watched and just had to share it with you guys! New York City Rescue Mission, a homeless shelter in New York City recently started an ad campaign titled, ‘Make Them Visible,’ with the intention of reminding people that living …
Michigan Creative Video is getting excited about participating in one day in detroit on April 26th, where we will be helping other filmmakers like ourselves to answer 10 questions about the great city of Detroit, like: “What do you love about your city?” “What is the best thing happening in your city today?” We are excited to help tell the …
A lot of people think that their business is doing just fine without videos, but have you ever thought about how much better your business might be doing if you did have video? It’s been shown that people actually spend more time on a website or a page if it has a video. A lot of people prefer to watch …
Here at Michigan Creative, we like to send each other cool, funny, motivational, crazy, etc., videos, just for fun. A lot of times I end up posting them on the Michigan Creative Video Facebook page, but some of them are just so cool that I wanted to blog about them. I think that it’s so important for everyone to understand …
What editing program do you use? Why do you like it? What do you hate about it? Do you ever just wish that you could take components from several different programs and combine them into your own, perfect, personalized video editing software program? Yeah, me too! I have always used Final Cut Pro 7 and I love it. One of …
If you ever think “I’ll fix it in post”, about anything you shoot for anything, think again! When you’re out doing a shoot, it is so incredibly important to make sure you do everything you possibly can to give yourself amazing footage to work with later. I can personally say that there really is nothing more frustrating than sitting …
It’s the most wonderful time of the year….for marketing! Christmas brings about the best campaigns and commercials speaking of love, family, giving, and sharing. Here is a few of my favorites this year… #1 WestJet: “Real-Time Giving” If this isn’t top notch marketing, then I don’t know what is. An electronic santa asks boarding guests what their Christmas wish is …
