Your secret marketing weapons may be closer than you think. You may pass them every day, and you might even know one personally. Micro-influencers have extraordinary marketing power, and although it’s not a Michigan Creative service that we provide, we still feel like you should keep this tool in your back pocket. They market through their branded content creation within a …
The days of newspaper and radio advertising are coming to an end. Today, over half of all ad spend goes to digital advertising, making it the most widespread form of advertising on the planet. The most widely used platforms for businesses to advertise online are Facebook and Google Ads. Strategically, there are still a few things you should consider before …
No single strategy works for everyone in the digital marketing world. But, there is a strategy that works best for you. That is the basis of digital marketing. Digital marketing is about being as tailored and specific as possible to get the best return on investment. Developing a digital marketing strategy isn’t always the easiest process, however. We don’t want …
Typically, as advertisers and marketers, we want to drive growth through sales. But, right now, we are faced with a dilemma because the vast majority of thriving businesses don’t need more sales. They need more reliable employees and talent to keep up with the new business they already receive. When looked at through a hiring and talent attraction lens, marketing …
With the countless platforms available for advertising online, it can be difficult to figure out which is the right platform for your advertising dollars. As an advertising agency, we often get asked, which is the best platform to advertise online? and which can bring in the best ROI?” These are all great questions. However, they can also be complex to …
It’s no secret that people are consuming more content than they ever have before. Social media is a staple in most people’s lives, and just about everything is available in an online format. Consumers are being flooded with so many different messages daily that advertising fatigue and overexposure are common problems in today’s market. So, how can your business cut …
Marketing for manufacturers is changing. For the last 30 plus years, manufacturers have relied on a few (what used to be) old-school marketing tactics like trade show lead generation, billboards, newspapers, cold calling, and networking. And, not to say that these are not still solid tactics to put into place. But, marketing is no longer just highlighting product benefits and advantages …
Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …
“The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now.” ~Anise Smith Raise your hand if you’ve heard the terms social media guru, internet marketing guru, or digital marketing guru. For a …
