Ever noticed that almost every single one of your social media app icons on your phone is blue? When it comes to social media sites and marketing, it turns out that the sites themselves put just as much thought into marketing as do the businesses that use them for this purpose! So what does the color blue have to do …
So you’re a small business and you want to start an email marketing campaign. You know little about this topic except for you probably open very few of them yourself. So you’re asking, how can I run a successful email marketing campaign for my business? A good place to start is a solid list of Email Marketing Dos: Do: Make …
Of all things that could happen during a Superbowl that you could possibly be prepared for-injuries, crazy plays, time rivalry-few were ready to react to something as simple as a power outage. Oreo cookie won the fastest-and-most-innovative-response-during-the-Super-Bowl-Blackout prize according to many marketers and judging by its rate of re-tweet (over 10,000 times in the first hour). This crazy response to …
What are the images on your social media platforms saying about your company? Each of your readers are going to have a different learning preference. Some find content more appealing with audio, some with video, and some with interactive links. If you are like me, you enjoy content with plenty of eye appealing pictures. The way you use a photo has …
Yes I do own blue networking shoes and I do wear them. Often. And here’s why! A few months ago I purchased a pair of blue mary jane Merrell shoes from a local shoe store. I purchased them simply to have an option besides arch-less flats and high heals. I would wear them every once and awhile but was worried …
The Technology Innovation Center (TIC) of East Lansing is a wonderful opportunity for small business owners and entrepreneurs to get a head start on their business plans. The mission of the TIC is to generate and advance the culture of entrepreneurship in the community and to expand the technology based economy in the market. Located downtown, the center has given host …
Oh the possibilities! This year a Superbowl commercial ad will cost you about 4 million dollars, YIKES. It only makes sense that big corporate companies are the ones who splurge on the biggest advertising opportunity of the year,Super Bowl XLVIIon Feb. 3 where the San Francisco 49er’s will take on the Baltimore Ravens. Companies like Bud Light, Pepsi, and Taco Bell will be making …
Who doesn’t love an ad or product that “takes you back”, makes you remember, and makes you reflect on the times that were? Nostalgia marketing is not a new concept; many companies have been successfully using nostalgia marketing for years: Pepsi Throwback series, McDonald’s McRib sandwich, bringing back Furbies in 2012, NFL and MLB, apparel, Coca-Cola glass bottles, cars, Nintendo… …
This is a little bit of a boring topic, but a very important one in the business world. Have you ever thought about how you communicate with your clients? Yes you send them emails and you write posts on your social media, but what kind of message are you sending? Let’s start with plain and simple. Do you write your …
This question is so very elusive that even Facebook itself refuses to answer it. Google has 3,690,000 results. Bing has 964,000,000 results. So to make things a bit easier for you, I looked at ten of the first search results on Google and Bing when I typed in “What is the Best Time to Post on Facebook”. I made a …
