Why Nostalgia WORKS!

Who doesn’t love an ad or product that “takes you back”, makes you remember, and makes you reflect on the times that were? Nostalgia marketing is not a new concept; many companies have been successfully using nostalgia marketing for years: Pepsi Throwback series, McDonald’s McRib sandwich, bringing back Furbies in 2012, NFL and MLB, apparel, Coca-Cola glass bottles, cars, Nintendo… …