As you may have noticed, it has been several weeks since I posted last and I apologize for that. A large list of excuses come to my mind…I traveled over 1500 miles for the Christmas holiday. I quit one of my jobs. I went full time at Michigan Creative. I’m still doing personal consulting in my spare time. I’m busy. I’m …
For those of you who work in technology and web design a new year means new design trends. Let’s take a look at a few web design trends that have accumulated a fair amount of buzz already this year. 1) The Need for a Mobile Site A mobile site is a website intended to work exclusively on a mobile device. …
With the rise of independent businesses and entrepreneurial spirit in today’s market, it is becoming more and more important to have a strong relationship with the people you work with, and especially those you work for. Of course being able to professionally and adequately finish a job on time is very important, but so is being able to have a …
Many people expect marketing companies to work absolute marketing magic in a very short amount of time. “I started paying for SEO a week ago. How come my business hasn’t reached page 1 of search results yet?” “You started managing my Facebook page a few weeks ago. How come I’ve gained so little likes?” “You made a YouTube video and …
Facebook is doing Facebook all wrong*. Recently, I visited the company’s official Facebook page to report a problem with some recent posts on the business pages I run. I noticed that the posts were only reaching one or two people. Naturally, I wanted to go to Facebook’s Facebook page and let them know but upon visiting, I immediately identified three …
Last month, hackers got into Adobe servers and released a list of 130 million (and growing) user logins and passwords. These accounts, some active and some inactive, were linked to Adobe products, credit card information, personal names and addresses and a multitude of other customer information. Jeremi Gosney with “Stricture Consulting Group” analysed the password and user information and …
If you haven’t tried using Pinterest as your search engine, I highly recommend you try. As a social media manager for many accounts at Michigan Creative, I need to find unique, interesting, and new content for many different businesses across various industries. I wanted to share with you why I choose to use Pinterest as my search engine over Google or …
Usually each time I write a new blog I try to decide between video and marketing, so this time I figured I would just combine the two. I mean, it is a pretty big deal! You can use a ton of different methods to market your business, but my personal favorite is video marketing (big surprise!). Whenever I see …
For nearly three weeks every autumn Grand Rapids, Michigan is overtaken by ArtPrize, an international art competition unlike any other. Art installations sprawl through the entire city; murals cover walls of buildings, paintings adorn stores, restaurants, and banks, and sculptures pop up in parks and on sidewalks. The concept is simple; visitors are allowed to walk around the city and …
Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …
