Why do we need a plan? Can’t we just go for it? These are questions we often hear when introducing the MC Greenprint. It’s not that we can’t simply run a marketing campaign. Without fully understanding your audience, what the message should be, or what you want to accomplish, it can be challenging to make that campaign successful. A successful …
A marketing plan, like our MC Greenprint, is a document that optimizes your marketing strategies. As a company, these plans are necessary because they establish a paved path for your growth. The MC Greenprint and other marketing plans should include SMART objectives utilizing resources, insights, timelines, and other metrics to keep your business on track. It gives your business direction, …
The goal for every small business is to become a household, recognizable name. Luckily, thanks to technology, that is easier than you might think. Proper branding is just the first step to becoming a recognizable name. The next step is opening your business up to the world of having a digital presence. As a marketing agency, we know these are …
We’re a team of marketing experts that never sidestep the small details. With every new client, we take the time to make sure everyone is on the same page through extensive communication and collective understanding. At Michigan Creative, we take pride in being an expert marketing team that helps our clients. We integrate our problem solving skills with our passion …
When we work with clients, one of the first things we do is learn who they are as a business. At Michigan Creative, marketing is a client-focused process. We start with a kick-off meeting, and then we start our deep dive. Our project managers meet with the client, and here starts a little homework process. The homework gives our team …
Typically, as advertisers and marketers, we want to drive growth through sales. But, right now, we are faced with a dilemma because the vast majority of thriving businesses don’t need more sales. They need more reliable employees and talent to keep up with the new business they already receive. When looked at through a hiring and talent attraction lens, marketing …
When we think about modern marketing, you may automatically think of digital marketing, and you’re not wrong, but it gets a little more in-depth than that. Modern marketing is about creating a customer experience through a digital strategy that ultimately drives growth within your business. And this experience starts with your marketing and ends with your sales department. Communication & …
Michigan Creative is a full-service marketing agency, but we are so much more than that. We’re a team of creatives that collaborate, listen, problem-solve, and lead by example. We’re the type of team that works to set new standards in marketing. We work with businesses to help them grow, but we lead this charge with our team, core values, and a strategy. Focus On Process When …
Have you ever built furniture with directions that don’t quite make sense? Sometimes the instructions are misleading, or the diagram shows pieces you aren’t even sure you have. It can be difficult to create the finished piece. Without clear direction, you might have to tear everything apart to start over again. No one wants a shaky, uneven piece of furniture. …
At Michigan Creative, we know how important manufacturing is to today’s economy. We’ve served the manufacturing industry for years now. We have become familiar with many of the pain points associated with this industry. For manufacturers, marketing is not at the forefront of their business needs. A lot of manufacturers don’t see a need to budget for marketing efforts. However, …
