Congrats, entrepreneur! You’ve worked hard to build your brand, and you have a fantastic business to show for it. Just one problem – no one knows about it yet. Strategic marketing is the difference between standing out from the competition and getting swallowed by it. At Michigan Creative, we pull together many different aspects of strategic marketing into a cohesive …
Your secret marketing weapons may be closer than you think. You may pass them every day, and you might even know one personally. Micro-influencers have extraordinary marketing power, and although it’s not a Michigan Creative service that we provide, we still feel like you should keep this tool in your back pocket. They market through their branded content creation within a …
When spending money on any marketing or advertising initiative, it’s important to be sure you’re targeting the right people. Without the proper audience targeting, you could be wasting your money with little to no ROI. SWOT Analysis The first step to finding your desired target audience is to perform a SWOT analysis of your firm. A SWOT analysis (Strengths, Weaknesses, …
Almost everyone in a creative field or industry has a creative process, but that’s not to say it’s easy to find what works. If it’s not already defined, it becomes a struggle to figure out your process and maintain it as a practice for generating the next idea. Once something works, you’ve struck gold. You no longer have to stress …
The backbone of every strategy is based on a creative idea, and most of those creative ideas are fueled by extensive research and detailed insights. But before the research, a more in-depth process takes place, the listening phase. A big part of our creative strategy process relies on listening and problem-solving. Creative strategy is the MC method to problem-solving. What …
The new year is right around the corner, so your company needs a plan for its updated marketing efforts. A lot can change within a year, and many of the ideas and techniques you used this time will be obsolete in the next. Luckily for you, Michigan Creative has a few innovative ways your company can get ahead of the …
It’s no secret that sales don’t exactly appear out of thin air. In fact, increasing sales is a common marketing objective. The truth is marketing is what nurtures your sales, and this begins through the different marketing decisions your company makes. Every potential sale needs its very own type of care, which is a perfect example of why you should …
Manufacturing and skilled trades are two industries that are an absolute necessity for our country. They are also a proud niche of ours here at Michigan Creative. We strive to be a resource to help businesses attract talented employees and grow their brands. One marketing tactic we find to be helpful specifically for manufacturers and skilled trades is email automation. …
For all businesses, big or small, an effective marketing strategy can serve as the backbone for the entire company. For manufacturing companies in the industrial space, there is an opportunity to embrace the effectiveness it can have. In an ever-changing society, it’s more important than ever to develop a clear, consistent marketing strategy that shows what your company stands for, …
Congratulations, you’re implementing your own content and are ready to start posting! Keeping your strategy organized and running smoothly is super important if you want to be effective (and we want you to be). So, this week we’ll be giving you some advice on how to stay organized in your strategy. First, plan the work, then work the plan. You …
