Brand Messaging that Resonates

Finding the Good

A few months back, I sat anxious and nervous in my office on a sunny spring afternoon, the lights were off, and I couldn’t help but continue to tap my pen on my desk while I pondered a decision I really didn’t want to make. It was a Friday that I will never forget. The Friday I had to tell …

video production

More Than Marketing: What Sets Us Apart

The Lansing area is full of agencies. So, what sets us apart from the other agencies? We listen. You know your business, and we know your brand. We believe that being an exceptional communicator is an essential part of life, especially in business.  Through a solution-oriented approach, we work with you to pinpoint your pains and ultimately, find you the best …

Achievement Agreement Arms

Deaf Culture in the Workplace

Companies nowadays are always moving towards accessibility. One of the most important parts of making an environment accessible is understanding the needs of those you work with. MY EXPERIENCE. Since earning an Associate Degree in American Sign Language (ASL) Interpreting, I have learned a lot about different solutions to improve communication, but not all are 100% effective. For example, a …

mobile website

Steps to creating a powerful brand identity

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

The Internship Search

The Internship Search and How I Landed on Team MC

You would think an advertising management major would find an internship easily, right? Wrong. I started applying for internships in the Fall of 2018 and everyone answered, “Sorry, but we’re looking for candidates with more experience,” but how am I supposed to gain experience if nobody will hire me? The harsh winter came and career fairs at Michigan State University …