A lot of companies struggle with the thought of Pinterest as a marketing tool. When I first started at Michigan Creative Media as an intern, I hadn’t really understood the idea either. All I used the social media platform for was wasting time in class and collecting pictures of clothing I couldn’t afford. However, now that I am a little more experienced, …
The most asked question when it comes to email marketing is: How often should I email my customers? Once per week? Once per month? Three times per month? Every day? Well the answer is……yes. The trick is finding a good balance of emails sent for you and your business. Over-mailing your list can be damaging; too many emails is an …
As a local business, you do all you can to get your name out in your community. Whether it be through an ad in the newspaper, through social media, or through a TV commercial, a local merchant’s focus is usually on the people that already live an their prospective areas. But as a business owner, did you ever stop to think how …
The idea of a cash mob is fairly simple: a locally owned small business sets a date and time where they try to get as many people as they can to come into their store and spend at least $20 a person within that time period. Usually it is on a week night and lasts about three hours. My question …
It will be going on my 5th month working with Michigan Creative and I cannot believe how fast time has flown by. Mostly because I am amazed at how knowledgeable I have gotten in the realm of social media within such a short time of learning. Here is a few rules I have created for myself while trying to market both Michigan Creative and …
Twitter, Facebook, LinkedIn, Google+, Foursquare, and more. With so many social media sites, how can you get more followers with the least amount of time put into each individual social media site? (we are all busy people I know!) Social media is a free way to advertise your business; easy to use, but unfortunately easy to spend a lot of …
Yes you must have business cards. And not just any business cards-nice ones. Ones that identify your brand. And ones that you did not get from Vista Print. Having business cards says so much about your business and I am going to stress that you must get some! If a customer asks for a business card it is usually for a reason. …
I trained a few people this week on Final Cut Pro X. Here is a quick video about how to save your project and event on an external drive.
I know I said this in my last post, but, I have to tell you, I have some amazing people working at Michigan Creative. I was on vacation today, but being a small business owner, that of course, never really happens. I go into work to drop off a camera to Jessica, and I can hear the buzz before I …
Hello, Lansing! Michigan Creative has been full of busy bees as we close the chapter on Summer 2012 and start preparing for fall. With this comes an increase in the traffic and local business profits as the MSU students return, and a few changes in what the heck we’re doing around here. Last week I had a shoot with Red …
