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Do we still need business cards in this digital age?

18/10/2012
admin@michigancreative

Yes you must have business cards.  And not just any business cards-nice ones.  Ones that identify your brand.  And ones that you did not get from Vista Print.

Having business cards says so much about your business and I am going to stress that you must get some!  If a customer asks for a business card it is usually for a reason.  They probably loved your store and/or your service and want to remember that they were there!  Maybe they want to find you on Facebook or Twitter.  Yes, they may throw it away (although you hope they don’t!), but we’d all like to think that is not the case for most customers.  People love free things too, and you may look at it as “just a business card” but some customers will cherish the card and keep it in their wallet for the next time they need a great meal or need to buy a birthday present.  Business cards are a relatively inexpensive and easy way to remind your customers that you exist.

When you do decide to get business cards, plan to spend a little bit of money and a little bit of time into purchasing and designing them.  I cannot tell you how many times I have received the same Vista Print card layout for businesses (I personally rarely remember these businesses and usually do not take their cards).  A customer can easily confuse you with another business, plus they are less likely to even take a card in the first place if it does not catch their eye!  And I’m not ripping on Vista Print…okay, maybe I am a little, but for good reason.  The point I’m trying to make is that you want your customers to remember you and an easy way to do this is through business cards! Use creative shapes and cut outs, round the corners, use a thicker stock, maybe get a cool texture and make them double sided so there is twice as much to look at.  Important things to remember to put on your business cards that also are inexpensive and easy ways to advertise yourself are: your logo, web address, social media icons that apply to your business, and a phone number.  You may also want to add an email address, but just make sure that you actually check it and reply to customers as needed.  And please, please, please check for spelling errors and errors in phone numbers and email addresses!  This is an automatic turn off for customers and makes it hard for them to reconnect to you.

Yes these custom cards will be more expensive, but they will make you more money in the long run-that’s the beauty of it!  It will also help you quickly identify your brand and company.  I’m not the only one that thinks this is important, see the blog below for more ideas about the importance of creating custom business cards:

http://www.sessions.edu/notes-on-design/resources/design/why-business-cards-still-matter-in-the-digital-age/

So the moral of the story?  Order some high quality, creative, and interesting cards and have them available.  Always.  It’s a pretty inexpensive way to help your customers remember your business and stay connected with you past their initial visit!

Melissa

“Give them quality, that’s the best kind of advertising”

~Milton Hershey, founder of the Hershey Chocolate Company