In today’s fast-paced digital landscape, capturing the attention of your audience is more challenging than ever. With the rise of social media platforms as primary sources of information and entertainment, businesses are constantly seeking innovative ways to stand out amidst the noise. Among these strategies, one tool has emerged as a powerhouse for engaging audiences: video content. For digital marketing …
In today’s crowded marketplace, data and features are like white noise, easily tuned out in a sea of sameness. Customers crave connection, a deeper understanding of the brands they interact with. That’s where the powerful art of storytelling comes in. Stories tap into the wellspring of human emotions, making information stick like a cherished memory. Imagine the difference between dryly …
There’s this complex space most creatives eventually find themselves in when working out an idea. It’s easy to get into but usually very challenging to find your way out. It may seem like your flow of creativity has suddenly shut off entirely. We call this a creative block or wall. It’s sort of like the creative Twilight Zone. You sit …
If you are reading this article, you already know we are a creative team, but our team is way more than just creative. While we are a very innovative bunch, one thing that separates us from other creatives is, we have a unique way of doing things. I know you’re probably thinking, everyone does, but hear me out. We’re not just …
The word creativity can sometimes get a limiting rap. Common associations include painting, drawing, and anything else you can fit on a canvas. However, at Michigan Creative, we believe creativity goes beyond the canvas. We bring it into everyday life to liven things up and strengthen business and marketing strategies through creative problem-solving. We like to put it this way …
If you’ve ever been lucky enough to visit or live in Michigan, you’ll know that it’s booming with creative spaces and energy. Often you’ll find creative environments where you least expect, and the best places to start are your usual go-to’s. These are a few of my favorite places that I’m happy to share! Petoskey State Park, Petoskey This one …
We understand that not everyone wakes up feeling creative. But, we also know that creativity can be boosted or sparked. As a team of highly creative people, we often dedicate time to inventing new concepts, so we thought it might be helpful to tell you how our team boosts innovation throughout the day. From spending time outdoors to doing things …
It’s said over and over again; time is money. For this reason, many companies are turning to design template services such as Canva, Squarespace, and Wix, to design professional web content in a pinch. These websites allow anyone in an organization to take on the role of graphic or web designer. In some cases, this eliminates the need for these …
Almost everyone in a creative field or industry has a creative process, but that’s not to say it’s easy to find what works. If it’s not already defined, it becomes a struggle to figure out your process and maintain it as a practice for generating the next idea. Once something works, you’ve struck gold. You no longer have to stress …
There’s no system for creativity, no step-by-step instructions etched into stone, and no limit on the ideas you can create. When it comes to advertising and marketing, the power of storytelling is what will support those creative ideas. As a company with creative in its name, Michigan Creative can find the unique story behind your company or products and separate …
