A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …
Using Video To Tell Your Story Being able to tell your story through video, whether it be about your company or your personal life, is an essential component to showing people who you are and what your business is about. The video takes the power of an image and multiplies it over and over again because you no longer have …
The Seven Ways Manufactures Can Benefit from Video By Michigan Creative You’ve heard it before –– if a picture is worth a thousand words, how much is video worth? –– so I won’t waste any time cutting to the chase. Video is valuable, and particularly so to manufacturers because it builds trust, lending credibility that can otherwise only come from physically …
Why Do You Need a Video on Your Facebook Page? Did you know that adding catchy video content on your Facebook page can actually boost your business? Here’s why you need to add videos to your Facebook page. Organic reach, which is hard to come by nowadays, has been found to be 135% bigger in video posts than in photos, …
I talk about how long your video is good for and also why we recommend producing several videos at a time. http://michigancreative.wistia.com/medias/ppo9x6nl28?embedType=async&videoFoam=true&videoWidth=350
If one thing is true about video production, it’s that there is always room for improvement. There will never be a lack of new techniques, equipment, or trends in this field. While it’s great to keep up with all of these new things, there are a few basic standards for creating a better video that will never change, and will …
Now that is a fancy title. We are no longer a start up??? (read like Ron Burgundy..”I’m Ron Burgundy?”) Or are we? People have told me that if we make it past the first year, you are doing pretty good. People have also said that about the third year, and the fifth, and so on. I still consider us a …
I can’t say that I really listen to OK Go, but I can say that I absolutely love their new music video for “I Won’t Let You Down” – it’s awesome. I thought it was cool that they were riding/dancing around on those little Honda scooters (The Honda UNI-CUB, to be exact) right from the beginning, but then you realize …
It’s easy to upload your videos to YouTube, but it’s what needs to happen after the initial uploading that can be difficult. Viewbix blog says that there are “more than 100 hours of video uploaded per minute” so, naturally, “it can be hard to make an impact on the world’s second biggest search engine.” Luckily, with a little time and …
I’ve written countless blog posts on why your business needs video, how your business should use video, how to make good videos, etc… You know, all of the important video topics. But I was thinking – There are so many infographics out there, and so many of them are about these exact same topics – I’ve said over and over …
