Everybody knows that a testimonial can work wonders for acquiring new business, but anyone who has seen their fair share of late night infomercials would agree that they often seem overly scripted and forced. Through conventional media outlets, such as TV and radio, testimonials lose a lot of credibility because the audience does not have an opportunity to challenge what …
Facebook is doing Facebook all wrong*. Recently, I visited the company’s official Facebook page to report a problem with some recent posts on the business pages I run. I noticed that the posts were only reaching one or two people. Naturally, I wanted to go to Facebook’s Facebook page and let them know but upon visiting, I immediately identified three …
Campus Martius, Detroit – Photo by Dig Downtown Detroit (CC by 2.0) From expensive plane tickets to unpredictable weather, traveling at the holidays is a hassle. Thankfully, Michigan has a plethora of events celebrating winter’s arrival and along with it the holiday season. Below I’ve rounded up a few events that will help get you in the holiday spirit. Silver …
Last month, hackers got into Adobe servers and released a list of 130 million (and growing) user logins and passwords. These accounts, some active and some inactive, were linked to Adobe products, credit card information, personal names and addresses and a multitude of other customer information. Jeremi Gosney with “Stricture Consulting Group” analysed the password and user information and …
With the holiday season quickly approaching, what is your small business doing to prepare? Check out these 5 quick tips to help your business be on the nice list! Start working on your campaign now. Have you turned on the TV since Halloween? I’d say a good majority of the commercials deal with the holiday season. People are shopping earlier …
Brazil’s most eccentric billionaire, Count Chiquinho Scarpa is no stranger to oddity. After the stir he raised when he announced his entire fortune would be willed to his prized cockatoo, you would think that nobody would be surprised by his antics, but his latest stunt has generated quite the buzz in the social media realm. With the idea of death …
If you haven’t tried using Pinterest as your search engine, I highly recommend you try. As a social media manager for many accounts at Michigan Creative, I need to find unique, interesting, and new content for many different businesses across various industries. I wanted to share with you why I choose to use Pinterest as my search engine over Google or …
This week’s small business showcase features a women’s boutqiue found in downtown East Lansing, Michigan by the name of Jeanologie. Jeanologie is a womens clothing store that offers hand-picked, high fashion styles inspired by the streets of New York. Founded in 2010 by Michelle Gross, a former MSU graduate, Jeanologie strives to be your one stop shop to find that …
Usually each time I write a new blog I try to decide between video and marketing, so this time I figured I would just combine the two. I mean, it is a pretty big deal! You can use a ton of different methods to market your business, but my personal favorite is video marketing (big surprise!). Whenever I see …
So Halloween is a week away and if you’re like me, you still have no idea what to be this year. Making your own costume can be strenuous and expensive, but nobody wants to show up to a party wearing a gaudy, Halloween outlet store bought costume! I am here to save your Halloween! Here is a list of my …
