It’s no secret that sales don’t exactly appear out of thin air. In fact, increasing sales is a common marketing objective. The truth is marketing is what nurtures your sales, and this begins through the different marketing decisions your company makes. Every potential sale needs its very own type of care, which is a perfect example of why you should …
When we think about modern marketing, you may automatically think of digital marketing, and you’re not wrong, but it gets a little more in-depth than that. Modern marketing is about creating a customer experience through a digital strategy that ultimately drives growth within your business. And this experience starts with your marketing and ends with your sales department. Communication & …
Michigan Creative is a full-service marketing agency, but we are so much more than that. We’re a team of creatives that collaborate, listen, problem-solve, and lead by example. We’re the type of team that works to set new standards in marketing. We work with businesses to help them grow, but we lead this charge with our team, core values, and a strategy. Focus On Process When …
Have you ever built furniture with directions that don’t quite make sense? Sometimes the instructions are misleading, or the diagram shows pieces you aren’t even sure you have. It can be difficult to create the finished piece. Without clear direction, you might have to tear everything apart to start over again. No one wants a shaky, uneven piece of furniture. …
There’s a problem that surrounds our industry. As a marketing company, we strive to be upfront and honest with every client. This is why one of our core values is ensuring others have a better day because you are a part of it. Every industry has positives and negatives to what they do. For our industry (marketing), we are constantly …
For all businesses, big or small, an effective marketing strategy can serve as the backbone for the entire company. For manufacturing companies in the industrial space, there is an opportunity to embrace the effectiveness it can have. In an ever-changing society, it’s more important than ever to develop a clear, consistent marketing strategy that shows what your company stands for, …
Marketing for manufacturers is changing. For the last 30 plus years, manufacturers have relied on a few (what used to be) old-school marketing tactics like trade show lead generation, billboards, newspapers, cold calling, and networking. And, not to say that these are not still solid tactics to put into place. But, marketing is no longer just highlighting product benefits and advantages …
Brands can learn a lot by staying engaged and connected with their customers. With social media, digital marketing, and endless other platforms, it’s easier than ever for businesses to do, and consumers almost expect that personalized touch. Every brand should make it a point to connect with their audience. And, it’s no question that now more than ever our society …
If you follow our blog or social pages, you know there is a value to video marketing. Actually, it’s something we at Michigan Creative not only love doing but fully believe in. Look around, video dominates. And, most of all, video influences. It’s pretty vital to the success of any business, so may as well hop on board and embrace …
As older generations prepare to leave the workforce, and technology continues to advance, you and your business must adapt to current marketing trends. With the rise of social media and the popularity of cellphones, there are some marketing tactics manufacturers may be missing out on. People now rely on technology like Google and Facebook to do the searching for them. …
