The Technology Innovation Center (TIC) of East Lansing is a wonderful opportunity for small business owners and entrepreneurs to get a head start on their business plans. The mission of the TIC is to generate and advance the culture of entrepreneurship in the community and to expand the technology based economy in the market. Located downtown, the center has given host …
Oh the possibilities! This year a Superbowl commercial ad will cost you about 4 million dollars, YIKES. It only makes sense that big corporate companies are the ones who splurge on the biggest advertising opportunity of the year,Super Bowl XLVIIon Feb. 3 where the San Francisco 49er’s will take on the Baltimore Ravens. Companies like Bud Light, Pepsi, and Taco Bell will be making …
Who doesn’t love an ad or product that “takes you back”, makes you remember, and makes you reflect on the times that were? Nostalgia marketing is not a new concept; many companies have been successfully using nostalgia marketing for years: Pepsi Throwback series, McDonald’s McRib sandwich, bringing back Furbies in 2012, NFL and MLB, apparel, Coca-Cola glass bottles, cars, Nintendo… …
This is a little bit of a boring topic, but a very important one in the business world. Have you ever thought about how you communicate with your clients? Yes you send them emails and you write posts on your social media, but what kind of message are you sending? Let’s start with plain and simple. Do you write your …
This question is so very elusive that even Facebook itself refuses to answer it. Google has 3,690,000 results. Bing has 964,000,000 results. So to make things a bit easier for you, I looked at ten of the first search results on Google and Bing when I typed in “What is the Best Time to Post on Facebook”. I made a …
With the beginning of 2013, I’m sure many companies are starting to think about how to manage their social media marketing. There are so many social media sites that a business owner may choose to cut out some of them to make more time for the others. Is Google+ on your list? Many believe the largest benefit of having a …
Festive Greetings! I hope everyone is enjoying their well deserved time with loved ones –– and keeping warm! This year I decided to do something very ambitious: make entirely handmade gifts for my family and friends. I had no idea what I was getting myself into! The internet (Pinterest, specifically) is a very dangerous tool for someone like myself, who looks at things …
Every answer gives you points, add them up at the end of the quiz to figure out if your business made the nice list or is stuck on the naughty list! 1. When it comes to social media, you are: A. Strictly business, a straightforward professional image B. Mostly business, but a little personality won’t kill anyone right? C. 100% open, honesty …
What the heck is Twylah you say? I was asking myself the same question when I came across this new social media. Since not too many people know, let’s start from the beginning! What is Twylah? The company’s page states it like this: Twylah helps you significantly leverage your Twitter efforts. Currently, individuals and brands are spending a lot of time …
Have you ever thought of the importance of looking into what people say about your business online? Not just on social media where you can see it, but on blogs, customer review sites, and even in the media; your business is being mentioned whether you like it or not! I just started a new job at a large company in Lansing, Michigan. …
