As of April 2015, 60% of American adults own a smartphone or tablet. The majority of smartphone users of various age groups use their mobile devices to research, shop, or use social networking for personal purposes over the Internet. It is clear that the modern-day consumer doesn’t rely on a desktop to access the Internet anymore, but why does this …
Would you be surprised to know that YouTube is the second largest search engine on the internet? Although it is not a web search engine like Google or Bing, people are using it in the same way. They want quick access to easily digestible, entertaining, and useful information. Video is becoming the most efficient way to achieve that. There are …
Contact: Melissa Meschke Cell: 262 689 2089 Email: melissa@michigancreative.com UZOOM MEDIA AND MICHIGAN CREATIVE UNITE TO CREATE PREMIER AGENCY February 19, 2015 Lansing, MI-UZoom Media and Michigan Creative announced today that they will enter into a definitive merger agreement to diversify and enhance their service offerings under the brand of Michigan Creative on March 5, 2015. The combined company will …
Ever since I decided to go into the advertising and marketing field, I have often been asked, “Why?” To be honest, it took me years, multiple years, to figure it out. I would come up with lame, non-specific answers like, “I just find it interesting,” or “I don’t really know.” I knew I enjoyed my college courses and the coursework, …
I usually write about things we (or I) struggle with as a new business…or really, how I don’t know what I am doing…but, at least today, I feel like I know what I am doing…a bit. Leadership and people are the two most important items for every business. If you have a good leader, he or she tends to have …
As a small business, we are constantly pulled in hundreds of directions at the same time-work on client projects, manage the employees, pay the taxes, buy new equipment-the list goes on and on. Something that always seems to struggle to make it on that list is working on internal processes and issues for our own business. We spend most of our days here …
I like blogging for Michigan Creative, and I try to do it at least once a week. Brian, on the other hand, doesn’t blog quite so much. I can’t say I blame him, though. Between all of the meetings he’s always running off to and everything else that comes along with running the company, blogging can’t exactly be at the …
I have been really trying to “find” myself lately… I have recently turned twenty- one years old, moved back home, and started an internship for a job I see myself doing in the future after graduation. ( Michigan Creative ) Who is to say what is the “right” thing to do at a certain age? I keep finding myself thinking …
Today I came across an awesome viral ad for Burger King. In San Francisco for Pride Week, Burger King added a new burger to their menu, the Proud Whopper. Every customer, of every orientation, looked so baffled by the new addition and would repeatedly ask, “What’s different about it?” Eventually when unwrapping their burger and tasting it, they come across …
Here at Michigan Creative, we are often asked about how you control managers on social media sites. It is an important question to ask-how do you, as the owner, control who has access to what? How do you insure that your sites won’t be hacked or deleted by disgruntled employees? Sound ridiculous? Well, it really does happen, which is why it’s important to …
