Internet trolls. You know, the ones that write senseless comments making unsupported agreements on every single story on the internet. The trolls that wreck your best post on Facebook. The trolls that write horrid reviews on Yelp. The trolls that find every way they can to make your business look bad. Do people listen to them? Should you, as a business …
Getting a message across to people is usually performed by verbally speaking or in written format. As the world changes, however, we must also evolve as learners. Since everything is communicated in a fast-pace manner on social media, it’s time to begin using your visual skills to help get your message across to your audience. A perfect example is Facebook. …
Is your business known around the city where you are located? If it’s not, it should be! There are so many easy way to promote your business locally; I’ve outlined a few for you below: 1) Sponsor Events: Keep an eye on your local chamber and/or visitor’s bureau sites; they should have an up to date list of events. Check …
For those of you who work in technology and web design a new year means new design trends. Let’s take a look at a few web design trends that have accumulated a fair amount of buzz already this year. 1) The Need for a Mobile Site A mobile site is a website intended to work exclusively on a mobile device. …
With the rise of independent businesses and entrepreneurial spirit in today’s market, it is becoming more and more important to have a strong relationship with the people you work with, and especially those you work for. Of course being able to professionally and adequately finish a job on time is very important, but so is being able to have a …
As I’m sure some of you have noticed, Facebook has made some changes to its algorithm. Many users are seeing less “meme-type” content and more “news-type” content. News articles fight for top spot-even over your friend’s posts. This is all well and good and love it or hate it, but the algorithm could completely ruin one profession: social media marketing. In a …
You’d have to be living under a rock for the past two weeks to have not heard about Amazon’s announcement on CBS’s 60 Minutes, that within the next four to five years Amazon plans to have unmanned, GPS programmed drones delivering packages through the sky, right to your doorstep within 30 minutes from the time your order is placed. The …
It’s the most wonderful time of the year….for marketing! Christmas brings about the best campaigns and commercials speaking of love, family, giving, and sharing. Here is a few of my favorites this year… #1 WestJet: “Real-Time Giving” If this isn’t top notch marketing, then I don’t know what is. An electronic santa asks boarding guests what their Christmas wish is …
Many people expect marketing companies to work absolute marketing magic in a very short amount of time. “I started paying for SEO a week ago. How come my business hasn’t reached page 1 of search results yet?” “You started managing my Facebook page a few weeks ago. How come I’ve gained so little likes?” “You made a YouTube video and …
Everybody knows that a testimonial can work wonders for acquiring new business, but anyone who has seen their fair share of late night infomercials would agree that they often seem overly scripted and forced. Through conventional media outlets, such as TV and radio, testimonials lose a lot of credibility because the audience does not have an opportunity to challenge what …
