A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …
First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …
I recently started my summer by working as a Graphic Design Intern at Michigan Creative. I remember starting at Olivet College and had no idea what I actually wanted to do for the rest of my life. That really seems like the hardest thing to figure out while growing up. I changed my major a couple times and ended up …
How often do you go on Facebook, Twitter, or Instagram and see your feed littered with mouthwatering pictures of your friend’s meals? Usually I end up getting so hungry, I close my laptop and run to the pantry. Every time I eat out nowadays, it isn’t hard to spot half the clientele snapping pictures as soon as their food arrives. …
Is your business known around the city where you are located? If it’s not, it should be! There are so many easy way to promote your business locally; I’ve outlined a few for you below: 1) Sponsor Events: Keep an eye on your local chamber and/or visitor’s bureau sites; they should have an up to date list of events. Check …
Over the last week, Sprint has been heavily pushing it’s new ‘Framily Frobinsons’ marketing campaign. The two new ads feature a heavily mismatched family with a French speaking daughter, a hamster father, a son with a southern drawl, an African American grandpa, and an all too normal seeming mother, just to name a few. https://www.youtube.com/watch?v=n3PnPXTmGJQ https://www.youtube.com/watch?v=2nF37tnDdu4 Curious of where this …
It may seem like every company, brand, or event has a social media presence. However, many of these profiles seem to exist purely out of obligation and are updated sporadically at best. On the other hand, some organizations seem to really grasp the purpose of social media and the various platforms. The social media strategy implemented by the International Olympic …
You’d have to be living under a rock for the past two weeks to have not heard about Amazon’s announcement on CBS’s 60 Minutes, that within the next four to five years Amazon plans to have unmanned, GPS programmed drones delivering packages through the sky, right to your doorstep within 30 minutes from the time your order is placed. The …
It’s the most wonderful time of the year….for marketing! Christmas brings about the best campaigns and commercials speaking of love, family, giving, and sharing. Here is a few of my favorites this year… #1 WestJet: “Real-Time Giving” If this isn’t top notch marketing, then I don’t know what is. An electronic santa asks boarding guests what their Christmas wish is …
Many people expect marketing companies to work absolute marketing magic in a very short amount of time. “I started paying for SEO a week ago. How come my business hasn’t reached page 1 of search results yet?” “You started managing my Facebook page a few weeks ago. How come I’ve gained so little likes?” “You made a YouTube video and …
