The Development of Modern Marketing: Trends and Successful Techniques

The Development of Modern Marketing: 2023 Trends and Successful Techniques

Even if they’re not in marketing, by now many have recognized a potential shift in the way businesses function. Our collection of tools for how we do business continues to expand and reshape our process. They’re refining our data and boosting the efficiency of our work. Today, businesses can interact with their target consumers using a variety of platforms and …

Marketing: How To Get It Right

Exceptional marketing takes time, money, and hard work, so you want to get it right. Luckily, following an intentional process can increase your chances of marketing success. Here are four steps to include in your marketing strategy to make sure you get it right: Master Your Message:  Great marketing can allow thousands of potential clients to see your message, so …

Creating a Strong Brand

Creating your brand is one of the most important steps in defining your business identity. The stronger and more recognizable your brand, the more likely you can achieve your goals and succeed. At Michigan Creative, we strive to make you think about your business in a new light when developing anything branding related. Here are some of the steps we …

How To Create an Effective Advertising Strategy

Creating a digital advertising campaign is actually quite easy when you don’t have much of a strategy. However, creating an effective digital advertising strategy that converts to an ROI is not as easy as it may seem. One thing that will help generate leads is to implement cross-channel marketing and remarketing into your digital advertising campaign strategy. Building Advertising Campaigns …

Marketing Research

5 Key Components to a Marketing Plan

There are times when taking a leap of faith has to be the first step, but starting to develop a solid marketing strategy is not one of them. A successful marketing plan relies on an organized foundation and careful preparation. Here are five key components to include in yours: Market Research  It may seem like a no-brainer, but it’s crucial …

Recording Microphone for Brand Voice

How to Develop Your Brand Voice

Have you ever read something your friend wrote, where it feels like you can hear them inside your mind, saying the words you’re currently reading? If you have, you probably have an intimate understanding of the unique words, phrases, and tones that differentiate their voice from others. Brands are no different. A brand voice is a brand’s way of communicating …