When it comes down to it, messaging and branding can make or break a business. You can have one of the best businesses in the nation, but if your messaging and branding aren’t correct, how will they know? Whether you are a small business just starting out or you’ve been around for 100 years, your brand and the messaging that …
Almost every time we turn around, there are new online channels to explore, growing trends to hop on, and more attention-grabbing content to consume. Sometimes it feels like the digital world is leaving us in the dust! Don’t worry, we can feel it too. We’ve put together some tips for increasing your digital presence this year. Let’s dive in so …
Creating a digital advertising campaign is actually quite easy when you don’t have much of a strategy. However, creating an effective digital advertising strategy that converts to an ROI is not as easy as it may seem. One thing that will help generate leads is to implement cross-channel marketing and remarketing into your digital advertising campaign strategy. Building Advertising Campaigns …
So you want to start a business, eh? Every great business starts with a dream. But how do you get that dream off the ground? You need to develop a business strategy. A business strategy is a clear set of plans, actions, and goals that outline how your business will compete in a particular market (or markets). Every great company begins with …
There are times when taking a leap of faith has to be the first step, but starting to develop a solid marketing strategy is not one of them. A successful marketing plan relies on an organized foundation and careful preparation. Here are five key components to include in yours: Market Research It may seem like a no-brainer, but it’s crucial …
Have you ever read something your friend wrote, where it feels like you can hear them inside your mind, saying the words you’re currently reading? If you have, you probably have an intimate understanding of the unique words, phrases, and tones that differentiate their voice from others. Brands are no different. A brand voice is a brand’s way of communicating …
Your secret marketing weapons may be closer than you think. You may pass them every day, and you might even know one personally. Micro-influencers have extraordinary marketing power, and although it’s not a Michigan Creative service that we provide, we still feel like you should keep this tool in your back pocket. They market through their branded content creation within a …
The marketing landscape is forever changing. One day a topic could be trending, and by the next day, society is interested in something new. Learning to survive the changing environment comes from mimicking your target audience. We’ve all heard the new words and catchphrases younger generations always seem to invent, iterations of older definitions to make them more appealing or more …
When spending money on any marketing or advertising initiative, it’s important to be sure you’re targeting the right people. Without the proper audience targeting, you could be wasting your money with little to no ROI. SWOT Analysis The first step to finding your desired target audience is to perform a SWOT analysis of your firm. A SWOT analysis (Strengths, Weaknesses, …
The days of newspaper and radio advertising are coming to an end. Today, over half of all ad spend goes to digital advertising, making it the most widespread form of advertising on the planet. The most widely used platforms for businesses to advertise online are Facebook and Google Ads. Strategically, there are still a few things you should consider before …
