Buyer Personas: Why You Need Them

Have you ever gone grocery shopping without the list of specific ingredients and items you needed? The trip probably took twice as long as you expected, and you walked out having spent money on things you didn’t even need. In everything you do, whether it’s in your personal life or business, a plan always helps.  A plan is where your …

How To Create an Effective Advertising Strategy

Creating a digital advertising campaign is actually quite easy when you don’t have much of a strategy. However, creating an effective digital advertising strategy that converts to an ROI is not as easy as it may seem. One thing that will help generate leads is to implement cross-channel marketing and remarketing into your digital advertising campaign strategy. Building Advertising Campaigns …