The marketing landscape is forever changing. One day a topic could be trending, and by the next day, society is interested in something new. Learning to survive the changing environment comes from mimicking your target audience. We’ve all heard the new words and catchphrases younger generations always seem to invent, iterations of older definitions to make them more appealing or more …
When spending money on any marketing or advertising initiative, it’s important to be sure you’re targeting the right people. Without the proper audience targeting, you could be wasting your money with little to no ROI. SWOT Analysis The first step to finding your desired target audience is to perform a SWOT analysis of your firm. A SWOT analysis (Strengths, Weaknesses, …
The days of newspaper and radio advertising are coming to an end. Today, over half of all ad spend goes to digital advertising, making it the most widespread form of advertising on the planet. The most widely used platforms for businesses to advertise online are Facebook and Google Ads. Strategically, there are still a few things you should consider before …
No single strategy works for everyone in the digital marketing world. But, there is a strategy that works best for you. That is the basis of digital marketing. Digital marketing is about being as tailored and specific as possible to get the best return on investment. Developing a digital marketing strategy isn’t always the easiest process, however. We don’t want …
With the countless platforms available for advertising online, it can be difficult to figure out which is the right platform for your advertising dollars. As an advertising agency, we often get asked, which is the best platform to advertise online? and which can bring in the best ROI?” These are all great questions. However, they can also be complex to …
It’s no secret that people are consuming more content than they ever have before. Social media is a staple in most people’s lives, and just about everything is available in an online format. Consumers are being flooded with so many different messages daily that advertising fatigue and overexposure are common problems in today’s market. So, how can your business cut …
Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootsuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …
No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …
Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …
The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …
