As you may have noticed, it has been several weeks since I posted last and I apologize for that. A large list of excuses come to my mind…I traveled over 1500 miles for the Christmas holiday. I quit one of my jobs. I went full time at Michigan Creative. I’m still doing personal consulting in my spare time. I’m busy. I’m …
It may seem like every company, brand, or event has a social media presence. However, many of these profiles seem to exist purely out of obligation and are updated sporadically at best. On the other hand, some organizations seem to really grasp the purpose of social media and the various platforms. The social media strategy implemented by the International Olympic …
With the rise of independent businesses and entrepreneurial spirit in today’s market, it is becoming more and more important to have a strong relationship with the people you work with, and especially those you work for. Of course being able to professionally and adequately finish a job on time is very important, but so is being able to have a …
It’s the most wonderful time of the year….for marketing! Christmas brings about the best campaigns and commercials speaking of love, family, giving, and sharing. Here is a few of my favorites this year… #1 WestJet: “Real-Time Giving” If this isn’t top notch marketing, then I don’t know what is. An electronic santa asks boarding guests what their Christmas wish is …
Relocating an entire business, mountains of video equipment and all, definitely doesn’t sound like much fun, right? Well, even though the actual moving process is kind of a pain, it means that your business is doing great! Moving to a new, bigger office is like getting to take over your older siblings bedroom (the bigger one, of course!) when they …
Everybody knows that a testimonial can work wonders for acquiring new business, but anyone who has seen their fair share of late night infomercials would agree that they often seem overly scripted and forced. Through conventional media outlets, such as TV and radio, testimonials lose a lot of credibility because the audience does not have an opportunity to challenge what …
Facebook is doing Facebook all wrong*. Recently, I visited the company’s official Facebook page to report a problem with some recent posts on the business pages I run. I noticed that the posts were only reaching one or two people. Naturally, I wanted to go to Facebook’s Facebook page and let them know but upon visiting, I immediately identified three …
All Photos by Gianluca Giannone courtesy Blinking City It can often be seen in fantasy movies and paintings; ships slowly rising from the water and flying through the clouds. This kind of scene now comes to real life in the studio of an 83-year-old elder. His name is Luigi Prina, originally from Italy, who was an architect for 20 …
Campus Martius, Detroit – Photo by Dig Downtown Detroit (CC by 2.0) From expensive plane tickets to unpredictable weather, traveling at the holidays is a hassle. Thankfully, Michigan has a plethora of events celebrating winter’s arrival and along with it the holiday season. Below I’ve rounded up a few events that will help get you in the holiday spirit. Silver …
Last month, hackers got into Adobe servers and released a list of 130 million (and growing) user logins and passwords. These accounts, some active and some inactive, were linked to Adobe products, credit card information, personal names and addresses and a multitude of other customer information. Jeremi Gosney with “Stricture Consulting Group” analysed the password and user information and …
