Michigan Travel

What to do When it’s Cold Outside – A Guide to Michigan Winter’s

With the oddity of Michigan’s weather these passed few weeks. It may be a question whether to put the winter garb away or keep rocking it in full swing. Outdoor activities may be a second thought due to recent weather but that shouldn’t be a deterrent from getting out there! Michigan has so much to offer even in these seemingly …

Push your Marketing Further

Top 10 Social Media Statistics – Push your Marketing Further

Technology has become a staple in our lives. It has shaped the business throughout the world and is continuously changing every day. Much like fashion, technology has gone through various trends and fads. Social Media has become one of the biggest trends in history and has played a vital role in how business is conducted. Knowing what’s happening in the …

Lansing Video Production

Powerful Tips To Help Blogging Efforts

Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a …

Behavioral Economics

Using Behavioral Economics Responsibly

Business owners generally understand, and value collected consumer data samples and buying trends. As consumers also, we’ve been offered incentives for surveys. You have probably noticed the targeted ads that show up based on your browsing. It seems like ads are shown to us just by our thinking about something. How do they know? Behavioral Economics is a mix of …

Embracing Failure’s Gift

Embracing Failure’s Gift

  Why is the concept of failure so scary? It’s like the monster under the bed that we all know probably can’t harm us. Yet the possibility that maybe, just maybe it could, and we would be exposed, humiliated and defeated (gasp) in public. After the initial dreaming stage, we often over calculate for the possibility of an adverse outcome, …

web design lansing

Avoiding a Branding Identity Crises.

Brand Standards Guide: What is it?   Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …

Video Production for Branding

Why Video Is Your Company’s Secret Branding Weapon

Video content is easily one of the most exciting digital marketing mediums for businesses of all sizes today, and for good reason. After all, Youtube alone has over a billion users, 85% of Internet users in the The U.S. watch videos online, and a third of all activity online is spent watching video. And several studies have found that marketers …

Achievement Agreement Arms

Deaf Culture in the Workplace

Companies nowadays are always moving towards accessibility. One of the most important parts of making an environment accessible is understanding the needs of those you work with. MY EXPERIENCE. Since earning an Associate Degree in American Sign Language (ASL) Interpreting, I have learned a lot about different solutions to improve communication, but not all are 100% effective. For example, a …

mobile website

Steps to creating a powerful brand identity

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …