Apple is a trailblazer in it’s industry, and iPhones are just plain fun; they’re multi-faceted, look cool and have a great camera. You probably use the camera throughout the day in a lot of ways, and even find yourself comparing quality of cameras with your friends who carry Androids. If you own a small business and pursue video content, it’s …
Before I tell you anything about shooting high quality video with your phone, first look at how much storage you have left. Shooting videos takes up a lot of room! If you don’t have the space, do yourself a favor and make some. Now that that’s settled, let’s go over a few tips and tricks to creating a high quality …
Business ownership requires leadership skills, teamwork, an entrepreneurial spirit, methods that work and an audience to support it. In other words, running a business requires basic resources in order gain access to even more resources. For a small business, different types of resources like money and time aren’t readily available to waste. A business plan needs to be spelled out …
If one thing is true about video production, it’s that there is always room for improvement. There will never be a lack of new techniques, equipment, or trends in this field. While it’s great to keep up with all of these new things, there are a few basic standards for creating a better video that will never change, and will …
As you’ve probably figured out by now, Michigan Creative and everyone that works here has a passion for entrepreneurship and small businesses. We do everything we can to help out local startups, entrepreneurs, and new ideas in general. But what about those people, what about you, starting that new business or developing that new idea? What can you do to …
In a world full of visual media, effective video content is extremely important in order to spread your message and achieve your business goals. If you use video, you need to use it well and with purpose to grab and keep your audience’s attention. Once you have good video content, the next step is understanding how to increase video content traffic, …
When you start setting up for a video shoot, what’s the very first thing you always do? Do you: A) Turn on your camera B) Set up your tripod C) Check out the lighting on set and figure out what additional lighting you need If you didn’t answer C (the answer is always C, right?), you might need a crash …
If you’re new to videography not only do you need to know what to do, but there are also a few key things you need to know to avoid on a video shoot. Even if you’re an experienced shooter, you may have made some of these mistakes before! Here is a list of the top 5 mistakes to avoid when going …
A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …
Did you know that if a goldfish and a person watch the same video, the goldfish may watch for longer? The average human attention span is about eight seconds, and it speaks to the importance of quality content. Thanks to platforms like Youtube which allow their roughly one billion users to createas well as engage, people are critics more than ever. No audience will tough out 5 …
