Question: If we’re hosting videos on a private server, aren’t we missing out on the SEO benefits of YouTube? The answer to this is complex, but the short answer is: not necessarily. There is certainly a time and a place for YouTube – which we can post to, by the way, as determined by our marketing strategy for your …
If you wanted to write a book about your life and it’s challenges, would you focus on only your success? Some people, like Brian Town, Owner and CEO of Michigan Creative, believe that a far more insightful narrative can be found elsewhere. What you did right to reach your success is important to document and share, but what you did …
Content marketing is a booming industry and there are no signs of it slowing down anytime soon. It works and is on track to double in its economy by 2019. Because of its relative novelty, there are plenty of misconceptions out there that will hurt your business. Here are some to avoid: Content Marketing Is A Viral Effort The myth …
Rebranding your business is a big step, and one that should not be taken lightly! It’s a lot of work and can take a lot of time… But it’s worth it. Let’s start off with a little bit of basic information on rebranding. If you decide that your business needs a little something, something new and exciting, you’re probably (definitely) …
Apple is a trailblazer in it’s industry, and iPhones are just plain fun; they’re multi-faceted, look cool and have a great camera. You probably use the camera throughout the day in a lot of ways, and even find yourself comparing quality of cameras with your friends who carry Androids. If you own a small business and pursue video content, it’s …
So you started a business… Good for you! You’ve got an office, a few staff members, and a really solid business plan. Even with the foundation in place, you’re probably thinking, “What in the world do I do next?” Don’t worry! Michigan Creative has been there, and we’re here to help. If you want to grow a successful small business, …
Lansing is a hub to so many different things, from thriving startup businesses to the beautiful Michigan State University. Also known for its appreciation of the arts, Lansing is home to many excellent performance venues, art galleries, and music festivals. The city takes the time to appreciate and support the full spectrum of businesses and entertainment, which makes it a …
As a startup, you are probably aware that marketing is important in order to gain more exposure for your brand, product, or company. In the rapidly growing and advancing digital era, content marketing has become more relevant in order to draw in customers, clients, and visitors over a variety of platforms. Content marketing is a strategic marketing approach focused on …
When is the last time your business’s website got an overhaul? If not recently, you should get on that! Many businesses overlook the importance of having a presence on the internet. But what they aren’t realizing is how relevant the internet is becoming when it comes to business and customer relationships. While it still is possible to utilize the classic …
Did you know that if a goldfish and a person watch the same video, the goldfish may watch for longer? The average human attention span is about eight seconds, and it speaks to the importance of quality content. Thanks to platforms like Youtube which allow their roughly one billion users to createas well as engage, people are critics more than ever. No audience will tough out 5 …
