video production companies michigan

The Deepest Purpose Of A Business

The deepest purpose of a business is to improve the lives of the people that work there. I heard that on a podcast while I was working out. I got off the machine I was on, it was a good excuse not to exercise, opened up Evernote and typed it in so I could write this blog. It is what …

Creativity In The Workplace

Creativity In The Workplace

Look, we get it. Being at work is not the same as sitting on an island looking at an easel and painting a watercolor of the beach. Before you zone off into a daydream about that what colors you want to put into your island painting, remember that you can be creative at work, too! I know, you were hoping …

Starting A Project

Starting A Project

One of the biggest challenges in starting a project is the very beginning. The paper is blank, and you can take it in any direction you want. Once you have a plan, it becomes easier for everything else to fall in place. But, what are the first steps in creating a project? 1. Draw it out. A lot of designing, …

Creativity

Finding Creativity

What’s your trade? Graphic design, video production, photography, public relations, education, engineering? Regardless of what career path you follow, creativity is needed; whether it be coming up with a new way to teach your first graders, or creating a full length feature film. Creativity involves gathering inspiration from your past experience and knowledge, and making something completely new. We all …

Using Video As Your Website Background

Why You Need A Website Redesign

The idea of having a useful, attractive, and easy to use website for your business gets talked about a lot around here, and that’s because of how important it is. It’s one aspect of marketing that is becoming more and more relevant and should not be overlooked. If you already have a website for your business, then you are off …

Content Marketing

Passion in the Market Place

  It has been said by cellist Yo-Yo Ma, “Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks.” I don’t believe anyone could have said it better. Without passion everything would seem bleak, I know that I don’t take risks when I don’t feel fired up about a …

Don’t Lose Your Creativity!

Just as BuzzFeedYellow‘s video states, “staying creative can be hard”. I’m sure you’ve all had that frustrating moment during a project when you just can’t seem to think of what to do next (I know I have!), but it’s important to keep your creative juices flowing, even when you’re frustrated! Sometimes it’s best to just walk away from the project …