If you are reading this article, you already know we are a creative team, but our team is way more than just creative. While we are a very innovative bunch, one thing that separates us from other creatives is, we have a unique way of doing things. I know you’re probably thinking, everyone does, but hear me out. We’re not just …
Have you ever heard of an onliness statement? Once you learn what it is, you’ll understand why everyone could benefit from having one. Think of an onliness statement as a pitch that answers: the who, what, where, when, and why of your business. It not only tells your customers who you are, but it also gives your employees a clear …
You’ve probably heard us say it before, but at Michigan Creative, we believe everyone we meet should have a better day. It’s one of our core values, and it can be boiled down into two words: be kind. Kindness in the workplace is crucial to maintaining a respectful, fun, and safe environment. Here’s why: Kindness Creates Leaders Leadership is another one of …
For companies that work in the communications industry, there are a lot of marketing agencies that avoid having necessary conversations with their clients. They use cookie-cutter marketing strategies to “get the job done”, but there is no explanation of the process behind the methods they implement. This process is where Michigan Creative differs strongly from other marketing agencies. Consider us …
Leadership is an essential component when it comes to running a business. A leader provides guidance and advice and lets us know what to expect next. There are so many different moving pieces when it comes to leadership- half the time, many of us wonder if we’re even doing it right. Then, one day, you see the robust team you …
Have you ever read something your friend wrote, where it feels like you can hear them inside your mind, saying the words you’re currently reading? If you have, you probably have an intimate understanding of the unique words, phrases, and tones that differentiate their voice from others. Brands are no different. A brand voice is a brand’s way of communicating …
Our core values are simple, detailed principles created around who we are as an organization, team and people. To our team, they are so much more than just words on a page or our website. They are the values and principles that drive our team and actions as a company. We utilize these core values for hiring, firing, reviews, raises, …
No two businesses are the same. It could be because of industry, products, processes, or even leadership techniques. But at the end of the day, what truly sets one company apart from the next is the internal culture. Company culture is what attracts employees and drives them to choose your company as their career path. Culture may even be what …
May is mental health awareness month. With our team being optimists and the fact that things seem to be calming down a bit, 2020 taught us to never say never. Also, one of our core values is to ensure others have a better day because of us, so we thought, why not share a few tips on mental health and …
We are Michigan Creatives. You may have heard us say this or noticed it in one of our campaigns, but what do we mean by this? This statement means so much more than just being a creative who lives in Michigan. In fact, this is so much more than a statement to our team, and it all circles back to …
