Effective communication and messaging have never been more essential. But, have you thought about how to tell your story? Is your delivery correct? Did you pick only the newsworthy information to share? The truth is that public relations is more than crafting a good press release or telling a fancy story. When done well, PR shares your vision, tells a …
As a business owner, the dream is to have loyal customers walking around town, telling people about how instrumental your company or product is for them. Word-of-mouth marketing is invaluable, but you don’t get there without putting in the work. This means staying in front of and holding the attention of your target audiences, moving potential customers further down the …
To many people, Fall equals a few key things; back to school, football, crisp air, and pumpkins! The transition from Summer into Fall should be a nice half-turn around the seasonal cycle for the changing temperatures, falling leaves, and for your business. So what should you be doing to promote your business and keep engagement high? Promotions/Resources The one thing …
Have you ever heard of an onliness statement? Once you learn what it is, you’ll understand why everyone could benefit from having one. Think of an onliness statement as a pitch that answers: the who, what, where, when, and why of your business. It not only tells your customers who you are, but it also gives your employees a clear …
Creating your brand is one of the most important steps in defining your business identity. The stronger and more recognizable your brand, the more likely you can achieve your goals and succeed. At Michigan Creative, we strive to make you think about your business in a new light when developing anything branding related. Here are some of the steps we …
Have you ever gone grocery shopping without the list of specific ingredients and items you needed? The trip probably took twice as long as you expected, and you walked out having spent money on things you didn’t even need. In everything you do, whether it’s in your personal life or business, a plan always helps. A plan is where your …
Congrats, entrepreneur! You’ve worked hard to build your brand, and you have a fantastic business to show for it. Just one problem – no one knows about it yet. Strategic marketing is the difference between standing out from the competition and getting swallowed by it. At Michigan Creative, we pull together many different aspects of strategic marketing into a cohesive …
The marketing landscape is forever changing. One day a topic could be trending, and by the next day, society is interested in something new. Learning to survive the changing environment comes from mimicking your target audience. We’ve all heard the new words and catchphrases younger generations always seem to invent, iterations of older definitions to make them more appealing or more …
A brand standards guide (BSG) is a useful and necessary tool for any business. It lays out the specific colors, fonts, logos, taglines, even messaging used in your brand. They also work to create the brand recognition your company needs to be successful. Brand recognition is one of the best ways to convert potential buyers into customers. People are more …
Your brand strategy is literally one of the most important aspects of your business. Simply put, your brand is that strong, recognizable perception that identifies your company. Your brand has the ability to leave an impression on your customers. It’s what distinguishes your business from your competitors. Now, pair that with a successful launch and thought out strategy and give …
