Let Typography Set the Mood

Typography does more than just communicate messages with words. While the actual content of the copy is the main means of communication, the typography of the copy can be just as significant. Typefaces, fonts, and positioning of letters and words are important elements of typography that allow you to convey emotional messages.   Sans Serif & Serif Typefaces Typefaces are especially important. …

Social Media for Business Part 2: Facebook for Business

  I am completing a three-part series on social media platforms for businesses with one blog for Twitter, Facebook, and Pinterest. Welcome to Part 2! I will be highlighting the advantages and disadvantages of using Facebook based on my own experience; I do social media marketing for almost ten different companies, so I’ll be sure to take the best of the best …

Social Media for Business Part 1: Twitter for Business

  I will be doing a three-part series on social media platforms for businesses with one blog for Twitter, Facebook, andPinterest. Welcome to Part 1! I will be highlighting the advantages and disadvantages of using Twitter based on my own experience; I do social media marketing for almost ten different companies, so I’ll be sure to take the best of the …