Design Elements: What You May Be Missing

Content and design go hand in hand. While it’s easy to focus solely on creating quality content, expert design elements elevate content and take it from good to great. Web Design Good web design is essential to maintaining a functional and visually appealing website. A poorly designed website can make content difficult to find, read, and comprehend. Website visitors should …

Annie Serbinski

How to Use Templates Like a Pro

It’s said over and over again; time is money. For this reason, many companies are turning to design template services such as Canva, Squarespace, and Wix, to design professional web content in a pinch. These websites allow anyone in an organization to take on the role of graphic or web designer. In some cases, this eliminates the need for these …

Marketing Edition

The Bad vs. Great Elements of Graphic Design

Just because it’s printed in a magazine, posted online, or even funded by the biggest brand in the industry does not automatically make it a great design. Bad design isn’t always overtly obvious. Sometimes it’s misleading, sends the wrong message, offends the masses, or misses the intended audience. Bad design finds its way into all kinds of online and printed …

Lansing Marketing

Your Logo Is the Face of Your Business

Your logo is the face of your business. Your logo defines who or what your business is at a glance. It has the power to excel your business to new heights. A logo should be memorable and instill confidence in your brand. It essentially explains who you are to your potential customers. Some factors to consider when creating your company …

Boosting Creativity

Graphic Designer: the logical artist

We are all familiar with the theory that states each side (left/right) of our brain is responsible for different functions or thinking, and that individuals may be more dominant in one of these. Those considered “left-brained” might make great lawyers, accountants or engineers. We can thank this left side for strengths such as: Language Math Analytical Thinking Logic and Reasoning …

Blogging Michigan

Learning to Look Past My Mistakes

You will make mistakes. As I’ve started my new job in retail, I’ve learned quite a bit about myself and how I tend to learn. I’ve also learned that I will make mistakes, and I don’t need to apologize for necessarily every single one of them—though it is very difficult for me not to. I’m new, and I’ve never worked …

Blogging Michigan Creative

Selling Retail vs. Selling Designs

I am now in week 3 of my first retail position, and let me tell you this: It’s quite a different creature than freelancing in Graphic Design. However, with the differences, there are still similarities that can help me grow as a designer while I’m on the retail job. Here is what I’ve learned so far: With retail, there are different things to …