MC Ticket
5 Films to watch
Today I talk about five of my favorite films. Yes I know I am missing a bunch…so don’t bitch! But do send suggestions.
The Dos And Don’ts Of Event Videography
Event videography can be a lot of fun, but it can also be stressful at times! Sometimes it’s tricky to know when to do whatever it takes to get a shot, and when to just stay out of the way all together… But hey, sometimes it’s possible to do both! Let’s cover some of the major dos and don’ts of …
Manipulating Light
“In the right light, at the right time, everything is extraordinary.” – Aaron Rose Lets all take a moment to appreciate how awesome light is. Think about it: If the sun burned out right now, and all of the lights in the world went out, there would be a darkness that none of us have ever known. If the sun …
Incorporating Graphics Into Your Video
Incorporating graphics into your video can either be a great idea or a terrible one, depending on exactly how you use them. For example, you (almost) always need lower thirds, but you hardly ever need to make jump cuts from one still image to another; lower thirds feel like a natural part of a video while stills (can) stick out …
Using Wistia Analytics
Plain and simple, Michigan Creative loves Wistia. We’ve been hosting all of our videos on Wistia for over a year now and have no complaints! YouTube is great, and we still upload all of our finished projects there as well, but Wistia is just so much more. On the site, it is defined as “professional video hosting with analytics and …
Autoplay Videos Are Here To Stay
Autoplay videos are nothing new, so you probably already know all about them (so I won’t bore you with specifics). You come across them every day when you’re scrolling through Facebook, Twitter, Instagram, etc. and while you might be used to them by now, are you really a fan of them? If you use them correctly and to their full …
Creative Collaboration In The Office
“Look behind any creative success story and you’ll usually find a great team, a group of passionate people who raised each other’s game.” (Christian Jarrett) Creative collaboration in the office here at Michigan Creative is key and I really don’t think I could find a more perfect quote to describe this company if I tried! By this point, I’m sure …
Using A Video As Your Website Background
If you’ve been keeping up with our blog, you know how important video AND a good website are to any successful business (or any business that wants to be successful). You know that it’s always a good idea to incorporate videos into your website, but how much is too much? What degree of visibility is just the right amount to …
Finding Creativity
What’s your trade? Graphic design, video production, photography, public relations, education, engineering? Regardless of what career path you follow, creativity is needed; whether it be coming up with a new way to teach your first graders, or creating a full length feature film. Creativity involves gathering inspiration from your past experience and knowledge, and making something completely new. We all …
I Don’t Need Video Because…
How have you ended this sentence before? “I don’t need video because… ‘it has nothing to do with my business.’ ‘it’s not in the budget.’ ‘we’re doing well enough without it.’” Sound familiar? I’m here to tell you why, if you’ve ever caught yourself saying, even thinking, any of these things, you need to rethink whether or not your business …
