Video isn’t just about beautiful visuals or engaging scripts; it’s a dynamic tool to solidify and amplify your brand voice. For advertising agencies, harnessing video effectively can mean the difference between a memorable campaign and one that fades into the background. What Is Brand Voice, and Why Does It Matter? Your brand voice is the consistent personality and tone that …
In today’s fast-paced digital landscape, capturing the attention of your audience is more challenging than ever. With the rise of social media platforms as primary sources of information and entertainment, businesses are constantly seeking innovative ways to stand out amidst the noise. Among these strategies, one tool has emerged as a powerhouse for engaging audiences: video content. For digital marketing …
Attention spans are shrinking, competition is fierce, and the digital landscape is ever-evolving. In this whirlwind, one marketing tactic stands out: Video. It’s no longer just a trend; video is essential for success in 2024. But why has video become the king of content? Let’s explore the compelling reasons: Engagement on Steroids: Videos capture attention like nothing else. Compared to …
We know the drill – the end of the year is a time to reflect, strategize, and craft the perfect plan to conquer what’s coming up next. But this year, things feel a little different. The digital landscape has been evolving at breakneck speed, and trends that seemed cutting-edge just months ago are now fading into the rearview mirror. Remember …
A brand anthem proves your necessity as a company and attracts potential customers to join your mission. A brand anthem video shows the heart of who you are as a company. Any company would benefit from a high-quality brand anthem video within its advertising strategy. Michigan Creative specializes in telling your story exactly the way you want while delivering messaging …
At times, video production can be a pretty complicated process. To some, it can even seem like an unbeatable beast. But it doesn’t have to be, not with the MC video production team anyway. You see, video production takes evolving ideas, planning, problem-solving, and hard work. To help make things a little easier, our video producer put together four video …
A brand anthem is a style of video that conveys what your company is all about: what you value, the impact you have, and the people you serve. They are a way to take what makes your company extraordinary and relay that into an amazing video. We strongly believe that every business needs a brand anthem video, so much so …
During this worldwide pandemic, most of us are relying on technology to get our work done. We’re getting fluent in conducting our lives online. Professionals want to maintain a high-quality presence despite their lack of in-person presence. Here we are, relying on video now more than ever. In this digital world of conference calls, meetings, and online events, but limited …
Video is an ever-changing and ever-growing means of communication and message-making. A well made video that relays your message correctly and has the possibility to connect you to any viewer. Are you looking to spark a feeling with your audience? Are you properly connecting through video to the right audience? With video, you can make your audience feel happy, sad …
It’s no secret that I love video and teaching, so I’ve decided to compile the two things I love most into one service. I’ve spent some time with some manufacturers this month. No, not just hanging out, I taught them how to shoot video. I figure, I spent the first half of my life teaching kids video, why not teach …
