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Breaking In Backwards

With the holidays right around the corner, we’re looking forward to welcoming back a friendly face – the Backwards Burglar. You may not have heard about him yet, but the Backwards Burglar is our holiday hero at Michigan Creative. While his name may not sound so inviting, his goal is to “burglarize” families in a helpful way. Instead of taking things …

Brand Awareness: How to Build It

As a business owner, the dream is to have loyal customers walking around town, telling people about how instrumental your company or product is for them. Word-of-mouth marketing is invaluable, but you don’t get there without putting in the work. This means staying in front of and holding the attention of your target audiences, moving potential customers further down the …

Digital Experiences for Your Brand

For impactful marketing across every channel, it’s important to note what figures matter the most. Data-driven decisions can not only increase brand awareness but bring in ROI. Here are the measures you should focus on for each channel to transform your brand through creative digital experiences. Instagram & TikTok On Instagram and TikTok, post saves, shares, and comments encourage the …

Finding Inspiration

How To Find Inspiration When You Need It the Most

There’s this complex space most creatives eventually find themselves in when working out an idea. It’s easy to get into but usually very challenging to find your way out. It may seem like your flow of creativity has suddenly shut off entirely. We call this a creative block or wall. It’s sort of like the creative Twilight Zone. You sit …

How to Make Meetings More Effective

With a majority of teams still working remotely, it can sometimes feel like we spend more time in meetings than ever! Meetings can be great tools and are most effective when you need to bring multiple people together. However, it’s easy to get bogged down with unnecessary or drawn-out meetings simply because it’s the norm in today’s remote environment. Implementing …