lansing marketing companies

How a Non-Profit Can Leverage the Power of Video

Hey there! It’s Jessica again, and today I want to talk to you about how a non-profit can really leverage the power of video. I spent a few years working for a well-known non-profit, and one major takeaway I learned is how to engage potential and current donors.   Once you have formed a relationship with a donor, the communication …

5 Films to watch

Today I talk about five of my favorite films. Yes I know I am missing a bunch…so don’t bitch! But do send suggestions.

Lansing Video Production

The 4 Things You Need to Know About 360-degree Video

So, 360 videos are when someone spins around in a circle over and over and records themselves, right? Not exactly. If you aren’t quite up to speed on 360- degree video, do not worry. Here are the four things that you need to know about it to get a basic understanding.   1. 360 was created to make you feel …

Lansing web design

2016: The Year of Video Marketing

It’s here. The year of 2016 is the year of video. In 2015, video trends were only emerging. Twitter launched its live video-streaming app Periscope. The Meerkat app allowed social media users to stream video on mobile. Autoplay video trickled into your Facebook and Twitter feeds, and now they’re here to stay. Video is not just for YouTube anymore.   …

Event Videography

The Dos And Don’ts Of Event Videography

Event videography can be a lot of fun, but it can also be stressful at times! Sometimes it’s tricky to know when to do whatever it takes to get a shot, and when to just stay out of the way all together… But hey, sometimes it’s possible to do both! Let’s cover some of the major dos and don’ts of …

michigan creative marketing

Manipulating Light

“In the right light, at the right time, everything is extraordinary.” – Aaron Rose Lets all take a moment to appreciate how awesome light is. Think about it: If the sun burned out right now, and all of the lights in the world went out, there would be a darkness that none of us have ever known. If the sun …

Incorporating Graphics Into Your Video

Incorporating Graphics Into Your Video

Incorporating graphics into your video can either be a great idea or a terrible one, depending on exactly how you use them. For example, you (almost) always need lower thirds, but you hardly ever need to make jump cuts from one still image to another; lower thirds feel like a natural part of a video while stills (can) stick out …