our ideas

Subscribe for the latest marketing tips and news.

[contact-form-7 id="925f436" title="Blog Subscription"]

The 4 Things You Need to Know About 360-degree Video

Lansing Video Production

So, 360 videos are when someone spins around in a circle over and over and records themselves, right? Not exactly. If you aren’t quite up to speed on 360- degree video, do not worry. Here are the four things that you need to know about it to get a basic understanding.


1. 360 was created to make you feel like you are a part of the scene.

When you are watching a 360 video, you can drag your mouse in any direction to see what is going on in the video. This is meant to make you feel like you are there watching with your own eyes, and you have the control to look wherever you would like.


2. Yes, there is a special camera for this.

Now that 360-degree video is gaining momentum, there are different brands that produce 360 cameras. There are different levels of quality, and there are even fairly affordable options. For more information on a few different cameras, and how 360 video works, check out this YouTube video.There are also camera rigs that can be used with multiple GoPro cameras attached to form a 360-degree circle. To check out more about that option and how to edit a video for it, Kolor covers it well.


3.  Kolor Autopano Video software.

This is one of the most popular 360-degree video editing software options. It is also YouTube compatible, which means that 360-degree videos will work and play correctly when they are uploaded to YouTube. This software syncs up your footage and stitches together a 360-degree video. A video can also be edited with more traditional editing software, like Final Cut Pro or Adobe Premiere, but there are some settings that change from what you might normally have. More information on editing a 360-degree video can be found here.


4. There are different settings on YouTube for uploading a 360-degree video.

For the best results, YouTube recommends that you have “360-degree videos with 24, 25, 30, 48, 50, or 60 frames per second. We recommend uploading 16:9 aspect ratio stitched videos in 4K (3840×2160) resolution.” All of the settings and tips that you need to know about uploading a video on YouTube can be found in YouTube Support. Before you publish your 360-degree video on YouTube, the last thing you have to remember is to make sure that the 360-degree playback is enabled, and you can make sure of this by watching the video yourself.


These were some basic facts about 360-degree video that will have you ahead of the game in video. Watching these videos online has become common within the last year, and will surge even further in popularity in the future. So get out there and get creative!

To check out more interesting blog topics on video, marketing, design and more, bookmark us at www.michigancreative.com/blog.