To many people, Fall equals a few key things; back to school, football, crisp air, and pumpkins! The transition from Summer into Fall should be a nice half-turn around the seasonal cycle for the changing temperatures, falling leaves, and for your business. So what should you be doing to promote your business and keep engagement high? Promotions/Resources The one thing …
Exceptional marketing takes time, money, and hard work, so you want to get it right. Luckily, following an intentional process can increase your chances of marketing success. Here are four steps to include in your marketing strategy to make sure you get it right: Master Your Message: Great marketing can allow thousands of potential clients to see your message, so …
Just as you can stretch yourself too thin with work, activities, and interests, you can do the same with your marketing. Now you want your marketing efforts to cross-channel and integrate with one another. However, you don’t want so many things in the works that nothing gets done. See where we’re going with this? A plan can lose effectiveness when …
Have you ever heard of an onliness statement? Once you learn what it is, you’ll understand why everyone could benefit from having one. Think of an onliness statement as a pitch that answers: the who, what, where, when, and why of your business. It not only tells your customers who you are, but it also gives your employees a clear …
At Michigan Creative, we pride ourselves on being a marketing agency that finds solutions. Our team believes that for every problem, there is a solution to solve it. We not only help businesses find solutions for their company, but we help them find solutions for their clients or customers too. How exactly do we do this? What does this process …
When it comes down to it, messaging and branding can make or break a business. You can have one of the best businesses in the nation, but if your messaging and branding aren’t correct, how will they know? Whether you are a small business just starting out or you’ve been around for 100 years, your brand and the messaging that …
Have you ever gone grocery shopping without the list of specific ingredients and items you needed? The trip probably took twice as long as you expected, and you walked out having spent money on things you didn’t even need. In everything you do, whether it’s in your personal life or business, a plan always helps. A plan is where your …
Are your marketing efforts missing the mark? Do you have a small marketing team that is frequently overwhelmed or no marketing team at all? Are inconsistent results making you frustrated? If you answered yes to any of those questions, you could be a perfect fit for our FCMO program. As a full-service agency, we can support your marketing efforts in …
So you want to start a business, eh? Every great business starts with a dream. But how do you get that dream off the ground? You need to develop a business strategy. A business strategy is a clear set of plans, actions, and goals that outline how your business will compete in a particular market (or markets). Every great company begins with …
There are times when taking a leap of faith has to be the first step, but starting to develop a solid marketing strategy is not one of them. A successful marketing plan relies on an organized foundation and careful preparation. Here are five key components to include in yours: Market Research It may seem like a no-brainer, but it’s crucial …
