Public Relations Services
We know the media. The media knows us. Build credibility, raise your profile, and expand your reach.
A solid public relations campaign can make your brand, business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. Results are gaged by the way our client’s brand is elevated as a result of our public relations efforts.
The MC PR team learns your industry and organization from the inside out. They dig deep to craft unique and engaging stories intended to appeal to the media and resonate with your target audience. Our specialists will design and implement a specified plan to provide exposure while leveraging existing opportunities, assets, and relationships to maximize visibility and results.
Press Kit Development
Crafting an effective and informative media kit that includes all the necessary information about your brand including professional bio’s, history, product information, and press coverage.
Our team will identify opportunities for your brand ranging from influencers to a presence at like-minded events or on-camera segments.
Developing and determining the appropriate news angles of your story and then crafting tailored pitches that are targeted at individual editors, reporters, journalists and producers to position your brand or spokesperson as an industry leader.
Press Release Distribution
Our team works to foster relationships with local and statewide media to circulate your latest news to our network of journalists and media outlets, and third party distribution platforms.
Position your key company spokesperson as a thought-leader in your industry, through direct quotes, articles, public speaking engagements, panel discussions, tradeshows and conferences.
Our team will work with you to develop the skills needed to communicate your key message efficiently and flawlessly, so you make the best impact during press interviews.
Our team will reach out to specific press targets with a tailored pitch and pursue editorial placement for features, reviews, interviews, and company mentions on behalf of your company adding a unique touch to your brand awareness.
Analytics & Monitoring
Throughout the PR campaign, we will provide a round-up of all press coverage with visibility on circulation, readership, and total media impressions of how efforts performed.