Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a successful blog though is more than just having great content. It’s a strategic process that when implemented properly it can fuel your business.
Writing blog posts or content is just the beginning. In addition to creating content, it’s important that bloggers optimize for search engines, make time for social media, market their content, network, and engage with readers. Make sure to write about topics people are searching for. Know your audience and be strategic in this approach.
An effective content strategy requires a well planned and organized editorial calendar. Not only it is an effective way to keep posts consistent, but it’s also a great way to stay on top of your goals. This will help keep content fresh and up to date for your audience. It also keeps them engaged and coming back for more. Keeping consistent in blog posts also helps keep your website active. Utilize keywords throughout the blog post and optimize images for SEO purposes.
Having high-quality images and visuals that go along with your blog content. Visuals help break up the text and highlight important takeaways for your audience. According to HubSpot, 32% of marketers say visual images are the most important form of content for their businesses. A picture is worth a thousand words after all. Ultimately, it can help convey your message. Utilizing images in your blog post can also help drive traffic from image search engines. Also, social media users seem to be more partial to visual content.
Use social media to boost traffic to your blog posts. Regularly share your content on the social media platforms where your target audience is active. It’s free traffic. Platforms like Facebook, Twitter, LinkedIn, etc. are hubs for sharing content to your target audience. Each is home to millions of consumers who can evolve to become long-term customers, drive sales and overall brand awareness.
In this day and age, there are an unlimited amount of tools and analytics available to employ. Analytics are a great way to evaluate where you are at, what’s working and where there’s room for improvement.
Blogging can be a powerful tool when handled properly. It is a crucial part of your inbound marketing strategy (or at least it should be). Inbound marketing is focused mostly on building trust and providing valuable content to the targeted audience. It aims at bringing trust and awareness to your brand.
To get help with your blog or inbound marketing strategy, please contact Michigan Creative at 517-489-4970. We live to create.