website design

The Importance of Good Website Design for Manufacturers

In Web Design by Alicia Frank

Creating an efficient and effective website can be challenging. Without a functional and user-friendly website, you are going to have a difficult time turning your site’s visitors into new customers. Your website is one of your number one sales tools, so an outdated one can hurt your business. Not only does it make it harder for potential buyers to access the information needed and doesn’t provide a good representation of your brand. And, oftentimes, the first place buyers go to is your website. So, what goes into good website design for manufacturers? 

Features

Website DesignA good website design that incorporates certain features will help make your manufacturing business more memorable while still giving you the best opportunity for page one visibility. A well-designed website features a sleek, clean design with both descriptive and high-quality pictures. It should also incorporate a beautifully to-the-point text and ultra-easy navigation. Highlight your unique message and approach through creative graphics, content, photography, and video. All of these efforts are targeted at driving new and repeat business through your website. A good manufacturing website has just enough color to be interesting and maintains a nice feel with low contrast.

Content

Beyond the features of what makes a website look visually appealing, there is much more that goes into creating a successful website for manufacturers. The keyword here is content. Once your website is established with a well thought out design and functionality, populate it with good content. Why blogs are great to have on your website and are useful information, be sure to have clear descriptions, video, photos, testimonials, and other resources and supporting documents. Having solid content like these helps you build trust with your buyer and allows for strengthening in those relationships with a sale. 

Easy Access 

Most of the people making the buying decisions have limited time to do extensive research. Ease this process for them with concise and clear content, good photos, detailed product information, and downloadable files. Having these sales enablers available to your buyers allows them to save time and helps make informed decisions. The easy access you create on information to your website goes a long way in the buying process. 

We’re experts in web design and development for manufacturers. We’ve spent years honing and refining our approach to creating a custom website design for manufacturers. Our aim has always been to present our client’s products and services in the best light possible through design, content, and functionality. For manufacturers, your website is the cornerstone of your online marketing efforts. Let us help you drive customers down your sales pipeline with an appealing design and concise, engaging content.