Brand Strategy: At a Glance

In Branding by Julia

Your brand strategy is literally one of the most important aspects of your business. Simply put, your brand is that strong, recognizable perception that identifies your company. Your brand has the ability to leave an impression on your customers. It’s what distinguishes your business from your competitors. Now, pair that with a successful launch and thought out strategy and give yourself a major edge in a competitive market.

There are several things to consider when designing a brand. Some of these must-haves include a brand strategy and identity and a marketing plan, or as we call it, the MC Greenprint. The truth is, multiple elements need to be put into place in a strategic and planned out manner to make your brand a success. 

Another part of designing a brand that will last and grow with your company is, creating a brand identity. Your brand’s identity is who your company is at its core. Certain features help make up your brand and give it an identity. These include things like your logo, brand colors, core values, and onliness statement. These things are what make your brand, your brand. It’s crucial to be consistent and specific with your brand. Keeping branding elements like colors, design, and fonts consistent is important to creating that brand identity.

Once you have figured out who you and your brand is, it is time to set up a brand launch plan. This launch is where you will debut your new brand and start your marketing efforts. However, this is only the start. You must tailor or strategize your marketing plan/MC Greenprint to accompany your new brand. Now that you have a brand worth sharing with the world, it is time to share it with the world. Your brand deserves proper and planned marketing efforts. Once you have your launch plan in place, it is a good idea to design a marketing plan/MC Greenprint. Then, the brand can properly grow as it was designed to do.

This is just a small look at some of the things to consider when designing a brand and a solid strategy to go along with it. We try to be upfront and honest with our clients. So that means sharing how our processes go and what to expect when you work with our team. Every brand we craft may be unique, but our process is always the same! If you find yourself searching for more branding strategy tips, join our monthly newsletter to stay up to date with the latest trends, tips, and tricks.