In the world of branding, design is more than just aesthetics—it’s a powerful tool that can shape perception, evoke emotion, and drive consumer behavior. Design plays a crucial role in setting your brand apart from the competition in a crowded market with split-second decision-makers. Logo, brand color, typography, and layout are all elements of brand design formulated to ensure your …
All of us have heard of Photoshop’s amazing editing abilities. Quite often, the idea of taking a few images and morphing them together into a brand new masterpiece can seem like magic. While Photoshop may seem like the only tried-and-true editing software you will ever need, there are times when using it is not recommended. Below we have laid out …
Simply put, visual hierarchy is the arranging of elements within a composition to show a level of importance in the design. A designer will utilize various principles to guide the viewer on what to experience first, next, and last. Color, contrast, orientation, positioning, size and shape are all tools designers use to establish an organized cadence to a composition. When …
It is well-known that much of our learning for any particular career occurs after school in the “real-world”. Whether you are pursuing a degree in graphic design or are only considering it, there are a few things that are just not taught in design school, and it can be beneficial to get a glimpse into what those may be. I …
When people think about editing images, usually, the first software they think of is Photoshop. It is more than likely because when people ask for edited images, they usually aren’t thinking about things like a logo. But there are a few good options to help you optimize your designs. What about Illustrator? They each play a unique and important role …
Fine art, or visual art, is often thought to be in a realm far outside that of digital and graphic design. There are many differences between the two, but there are also quite a few similarities. In fact, most of graphic designs foundations are rooted in fine art. Graphic design is a much newer branch in the art community and …
We are all familiar with the theory that states each side (left/right) of our brain is responsible for different functions or thinking, and that individuals may be more dominant in one of these. Those considered “left-brained” might make great lawyers, accountants or engineers. We can thank this left side for strengths such as: Language Math Analytical Thinking Logic and Reasoning …
Below is the blog we published previously on maximizing graphic design for your business eBook. We still think that you need great imagery when creating an eBook, and utilizing quality stock photos can help you reach that goal. Adding personal touches through Canva or another editing software is just the cherry on top. We were recently contacted by Amos Struck, a …
Your company logo plays a crucial role in business. The logo design you choose can either make or break the brand image you want your business to have. Here’s why a logo is not just a logo, but is really as important as the quality of the product or service you offer. Research reveals that the majority of consumers find …
I am now in week 3 of my first retail position, and let me tell you this: It’s quite a different creature than freelancing in Graphic Design. However, with the differences, there are still similarities that can help me grow as a designer while I’m on the retail job. Here is what I’ve learned so far: With retail, there are different things to …
